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Monetization Solutions

Elevate Your Monetization to the Next Level

Exclusively available for Publishers with more than 1M pageviews per month.

Home>Publishers>Monetization Solutions

Advertising is your revenue pipeline and one of the most important aspects that you can focus on.  As a publisher, it is essential to properly monetize your traffic in order to maximize the earnings from your website.  

Our suite of premium monetization solutions and services will supercharge your returns across desktop, mobile and video through access to exclusive platforms and premium demand.

We will provide you with hands-on management and custom-tailored services to enable your business to reach optimal revenue results from your stack of primary and indirect demand sources.

Our MCM Partnership Program

We are pleased to provide Publishers exclusive access to Open Bidding, Programmatic Direct, and the next generation of AdX in our new MCM Program.  Our MCM program represents a new horizon for elevating and enhancing your current ad stack with exceptional monetization opportunities previously only open to select Publishers.

Partnership in our MCM program provides you with the best opportunity to earn premium revenue from AdX, in addition to new and exclusive demand opportunities via Open Bidding and Programmatic Direct, both of which were unavailable to SPM clients until now.

 

Display (Desktop, Mobile Web & AMP)

Integrated within Google Ad Manager, Ad Exchange (AdX) connects publishers to the world’s largest pool of global demand including advertisers, advertising networks and agencies, and third-party demand-side platforms all seeking premium ad inventory.

If your website has more than 1M page views per month, we will be happy provide your website with Google Ad Manager to integrate this demand to your website.

 

Total Media Monetization FAQ

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What is a monetization strategy?

A monetization strategy is a way to generate revenue from your digital assets and audience. There are many ways to monetize assets, including selling ad space, publishing sponsored content, using affiliate marketing tactics, or having a paid subscription program.

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How do you create a monetization strategy?

Each publisher has different needs, and you should create a monetization strategy that aligns with your business goals. For most publishers, a monetization strategy includes using Google Ad Manager or other Google products to offer various paid ad formats such as display ads, native ads, and video ads. If you are a larger publisher, you can work with a monetization partner to open up new ad opportunities for you through access to Google Ad Manager 360 (GAM360). With GAM360, you can use Open Bidding, manage direct Private Market Place (PMP) and Programmatic Guaranteed deals. In addition to ads, you might also decide that you want to include affiliate marketing links, partner with influencers for sponsored content, or sell your own digital products such as e-books or paid webinars.

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How do you monetize your traffic?

Monetizing traffic simply means converting your traffic (or the users who visit your site) into revenue. As a publisher, you should understand your visitors’ demographics, characteristics, and intents and use that information to guide your monetization efforts. There are a few different monetization models that you can use to create revenue from your traffic. They include:

  • Selling ad space so advertisers can reach your audience
  • Having users pay for your content through a subscription
  • Promoting products on your site and earning a commission for each sale (affiliate marketing)
  • Requiring an action from a user (an example of this is a rewarded video ad in a gaming app)
  • Selling audience data such as users’ general interests (not personal information)
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How do you create monetization opportunities?

Creating monetization opportunities starts with offering great content that site visitors want to read and engage with. By continually producing high-quality content, you can develop a loyal user base. Couple that with SEO strategies, and you can drive higher amounts of traffic to your site organically. Publish often and consistently and ensure that each content item is relevant to your audience. Once you have higher amounts of traffic and those visitors show increased time on page, advertisers will view your digital assets as more valuable, earning you higher CPMs.

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How do you monetize free content?

The best way to monetize free content is by running ads on your website. If you create great content that people want to read, users will flock to your site, and you will have more traffic. That will make your site more appealing to premium advertisers and help you achieve higher revenue. If you are a trusted source of information for your readers, you can also create content that promotes other people’s products and monetize that content through affiliate marketing.

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What kind of content can you monetize?

As long as you own the content and are not infringing on the rights of others, you can easily and confidently monetize it. You can monetize written content by selling ad space within the page, monetize product reviews through affiliate marketing, or produce and monetize video content. If you have an audience interested in niche topics, you can monetize special webinars, create paywalls for specific content pieces, or even offer paid subscriptions to highly valuable newsletters.

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How do you increase monetization?

There are several steps you can take to increase monetization and earn more revenue. One way is to optimize your ad formats and ad placements, making them more attractive to advertisers who want to ensure their ads will be seen. You can increase traffic to your site by implementing SEO strategies and capturing the attention of potential users as they search for information. Additionally, you should optimize your site’s user experience, which will deliver a better experience for visitors and help improve your organic search ranking. Finally, consider working with a certified Google partner that can grant you access to exclusive platforms and premium advertisers and offer valuable guidance on optimizing your website for better monetization opportunities.