Programmatic is a new online advertising model that automatically identifies the optimum target audience for each ad campaign.
It is a booking mechanism to sell inventory for advertisers over an exchange or through direct and even premium channels.
Estimates suggest that anywhere from 80-90% of yearly available online ad inventory isn’t sold due to lack of demand for supply.
Programmatic significantly decreases the loss for publishers by automatically adjusting rates and expanding reach.
Preferred deals are direct agreements between publishers and advertisers based on specific ad sizes, placements, and fixed prices.
Private auctions are programmatic deals that allow publishers to create a higher-priority auction available only to white-listed buyers for specific inventory.
One such SSP allowing private auctions is DoubleClick Ad Exchange (AdX) by Google. Any advertiser interested in participating in a private auction is recommended to use a DSP, such as DoubleClick Bid Manager.
If you are considering taking on Preferred Deals or Private Auctions for your website, our trained experts at Total Media are available to consult with your team to increase your monthly revenue earned from web traffic.
Please feel free to contact us here.