The team begins by evaluating your best performing revenue sources and your optimal eCPM’s on a daily basis.
In the process, we harness complex algorithms and analytical formulas on your revenue sources, pricing, channels and fill rates. We make the necessary adjustments to deliver the highest revenue for each impression.
Special care is taken to meet publisher’s premium sales strategies while integrating workflows, based on premium technologies. Our team considers factors such as relevancy, targeting match, keywords, filter criteria, historical earnings, current bid amounts and more.
Our optimization reports offer visual tracking of the level of demand for your inventory. The information helps our publishers make more informed decisions on the best channels to monetize their indirect inventory.
THE RESULT: Significantly higher revenues with optimized performance on all indirect revenue streams.