Google Ad Exchange (ADX) is the world’s largest RTB platform available to publishers with premium inventory. Google ADX provides publishers access to biggest brand advertisers and programmatic buyers globally.
Functioning as an open marketplace where you buy and sell your ad space in a real-time auction, AdX helps you to allocate ads more efficiently and more profitably. Publishers can access countless more advertisers and sell a lot more impressions while still being able to control who advertises on their site.
It’s never been easier to identify where your revenue is coming from and what ads are most valuable.