DoubleClick for Publishers (DFP) – Overview
DoubleClick for Publishers (DFP) is advanced ad serving technology by Google for both small business and premium publishers.
One system to do everything:
- Stability based on Google’s infrastructure
- Work flow – Easy to use system for managing available inventory
- Baked in integration to massive database (Google AdSense and DoubleClick AdX)
- Monetize your impressions
- Optimize every impression
- Dynamic allocation to make sure your ad inventory will be filled
How does DFP Premium differ from DFP Small Business?