DoubleClick for Publishers (DFP)
DoubleClick for Publishers (DFP) is advanced ad serving technology by Google for both small businesses and premium publishers.
- Stability based on Google’s infrastructure
- Easy to use system for managing available inventory
- Support from integration to massive database (Google AdSense and DoubleClick AdX)
- Monetize and optimize impressions
- Dynamic allocation to make sure your ad inventory will be filled