DoubleClick for Publishers (DFP) – Overview

DoubleClick for Publishers (DFP) is advanced ad serving technology by Google for both small business and premium publishers.

One system to do everything:

  • Stability based on Google’s infrastructure
  • Work flow – Easy to use system for managing available inventory
  • Baked in integration to massive database (Google AdSense and DoubleClick AdX)
  • Monetize your impressions
  • Optimize every impression
  • Dynamic allocation to make sure your ad inventory will be filled

How does DFP Premium differ from DFP Small Business?

Premium Business
  • 5-Level Ad Unit Hierarchy
  • Complex Key-Value Targeting
  • Advanced Video Ad Trafficking
  • Out-of-Page/Overlay
  • Highly Customizable Reporting
    (Including Unique Users)
  • DFP Audience (Retargeting Add-On)
  • Full Road Blocking Functionality
  • Creative Wrappers
Learn More
Small Business
  • Free to integrate
  • Fast and easy to implement
  • Growth path to DFP Premium
  • Built on new Google API platform
  • Integrates with Google AdSense and
    DoubleClick AdX
Learn More

Bring us your remnant inventory and we will maximize your ROI!

Contact us today to hear more about how we can optimize your ad revenue streams!