Publisher Terms of Service

These Publisher Terms of Service are entered into between Total Media Ltd., (“Total Media”) and the party (“Publisher”) employing Total Media’s services.

Publisher Responsibilities – General

1.1 Publisher may employ ad tags, whether in Javascript or any other form, only for the Ad Placements for which they were issued. If Publisher intends to use the Services for multiple Ad Placements, whether on different websites, different sections on one website, or within the same page on one website, Publisher must request and employ separate ad tags for each Ad Placement. Publisher is solely responsible for the correct insertion of each issued ad tag.

1.2 Publisher is solely responsible for the language, customization, and accuracy of Publisher’s website content in which Ad Placements appear, and for all materials and content related to the delivery of Impressions to Ad Placements including, but not limited to: (a) the creation of Ad Placement descriptions and logos; (b) the placement of ad tags into the relevant Ad Placements; (c) the acceptance or rejection of ads submitted to Publisher’s Ad Placements; (d) the accuracy and appropriateness of materials Publisher posts on Publisher’s Site(s); (e) ensuring that content published on Publisher’s website(s) does not violate or infringe upon the rights of any third party; and are not, in Total Media’s sole discretion, defamatory, obscene, threatening, libelous, abusive, hateful, or illegal.

1.3 Publisher will not engage in any fraudulent or unethical activities, including without limitation (a) sending unsolicited e-mail (“spam”) to attract users to any ad, Ad Placement, or page on which an Ad Placement resides, (b) indirect traffic or “link laundering”, (c) driving traffic from incentivized advertising, (d) payment of users or bloggers to visit pages, and (e) the usage of “bots” to create traffic or clicks or otherwise commit click fraud.

1.4 If Publisher or Total Media requests that any portion of Publisher’s or advertiser’s content in or near the Native Ad Placement Area be deleted, replaced or made inaccessible because such content may contain errors, is or could be subject to a third party claim or for any other reason, then Publisher shall use commercially reasonable efforts to promptly correct or remove the particular piece of the content from the vicinity of the Native Ad Placement Area.

1.5 Publisher shall protect any passwords or similar account security measures and take full responsibility for Publisher’s own, and third party, (i) use of (ii) changes to and (iii) errors or omissions associated with Publisher Ad Placements and account data.

1.6 Publisher shall maintain an ads.txt file on any domains they monetize with Total Media listing the valid supply paths for their programmatic inventory, including Total Media and other partners they use. Publisher shall use commercially reasonable efforts to assure that only known valid supply path partners are listed in their ads.txt file. Ads.txt file shall comply with the then-current ads.txt standard, as may be amended from time to time by the IAB tech lab as posted here.

1.7 Services may place a link in or near a Native Ad Placement Area, which may be titled, e.g., “Ad,” “Ad by [_____],” or other similar language, to enable users to obtain more information regarding third-party service provider and/or third-party service provider Content.  Publisher shall not (and shall not permit any third party to) in any way block, disable, alter or interfere with such link.

  1. Publisher Responsibilities – Direct Sell and Featured Content

2.1 Publisher shall be solely responsible for each submission or order, including all ad creative or content (“Creative”), any Creative attributes (including titles and/or descriptions) and all other order parameters (including any budgets, bids, targeting or other data). Based on the order, the Services may deliver Impressions to the Creative. The destination websites, and sizes, placements and positioning of the Creative will be determined by the Services. Publisher is liable for all Impressions delivered by the Services.

2.2 Publisher acknowledges that any changes to Creatives or order parameters, whether in initiation of a new campaign or to adjust or halt a “live” campaign, may require as long as 24 hours to take effect and that Publisher is liable for all Impressions delivered by the Services.

2.3 The Services may provide estimates of the number Impressions available given certain order parameters. Publisher acknowledges that these estimates are made in advance of Creative or campaign delivery and without full knowledge of the actions of future advertisers or publishers and are solely for the convenience of the Publisher. Any Impression estimates provided Publisher by the Services are not to be interpreted as a guarantee nor does Total Media make any representation of the accuracy of these estimates or accept any obligation to deliver any number of estimated Impressions.

2.4 Total Media makes no representation or guarantee of the number of clicks, shares, views or other engagements any Creative may actually receive and Total Media will not be held responsible for click fraud, technological issues, or other potentially invalid activity that may affect the cost of delivering Creatives and/or the validity of reported data.

2.5 Publisher shall protect any passwords or similar account security measures and take full responsibility for Publisher’s own, and third party, (i) use of (ii) changes to and/or (iii) errors or omissions to any campaigns. Publisher is liable for all Impressions delivered by the Services.

2.6 In the event that the Services are unable to deliver Impressions in the amount desired by Publisher for the Creative, Publisher’s sole remedies shall be to (i) extend the period of the applicable Creative or (ii) increase bids and/or budgets or (iii) to replace the Creative with other Creative (subject to Total Media’s approval) to complete the campaign and/or (iv) broaden targeting parameters. In no event shall Total Media be liable for any failure to deliver Impressions.

2.7 Publisher acknowledges that Total Media retains the right to prohibit or halt delivery of any Creative for any or no reason and at its sole discretion.

  1. Reporting and Monitoring.

3.1 The Services provides Publisher with daily reports that provide Publisher data and information about the number of Impressions delivered per Ad Placement per day. It is understood and agreed that (i) daily reports may not be available for up to 48 hours following completion of the day (ii) the final monthly reports provided by the Services may differ from the daily reports (iii) the final reports will provide the conclusive basis for Total Media’s payments to Publisher and (iv) Total Media is under no obligation to provide any data other than that available in the Services.

3.2 Total Media makes no representation or guarantee of the number of Impressions, clicks, shares, views or other engagements any ad or Ad Placement may actually receive and Total Media will not be held responsible for click fraud, technological issues, or other potentially invalid activity that may affect the cost of delivering Impressions and/or the validity of reported data. In no event shall Total Media be liable for any failure to deliver Impressions.

3.3 Total Media reserves the right to monitor, on its own or with the assistance of third parties, Publisher for compliance with these Terms and Publisher acknowledges that Total Media retains the right to prohibit or halt delivery of any ad to any Ad Placement for any or no reason and at its sole discretion.

  1. Licenses and Data Use.

4.1 Publisher shall own and retain all right, title, and interest in and to: (a) any data or information derived by Publisher’s use of the Services (collectively, “Derived Data”) and (b) any data or information transmitted by Publisher to Total Media in connection with its use of the Services (collectively, “Publisher-Provided Data”), provided, however, that Publisher hereby grants to Total Media a worldwide, royalty-free, non-exclusive license to use the Derived Data and Publisher-Provided Data for the purposes of fulfilling its obligations hereunder and for other legitimate Total Media purposes. In addition, Total Media may retain and use for its own purposes any Publisher Provided-Data that Total Media aggregates (i.e., renders in a form such that no Publisher Provided-Data is attributable to a specific Publisher), and share such information about Publishers with advertisers and business partners, including syndication partners, sponsors, and other third parties.

4.2 All Advertisements submitted to the Services by an advertiser including, without limitation, all intellectual property rights in the same, shall remain the advertiser’s sole and exclusive property. Publisher is granted a non-exclusive, limited, revocable right to use the trademarks, banners, links, images and other material (“Material”) provided by Total Media and its advertisers to Publisher. Publisher may not modify the Material in any way without the prior express written consent of Total Media or such advertisers. Without limiting any other provision of these Terms or the Agreement, Publisher agrees that failure to strictly abide by the terms of this paragraph shall result in significant damages to Total Media or such advertisers and Publisher agrees to fully compensate Total Media or such advertisers for any such damages.

4.3 Total Media shall own and retain all right, title, and interest in and to the Services (except for any licensed content and software components included therein). Publishers agree not to copy, alter, modify, or create derivative works of the Services or otherwise use the Services in any way that violates the use restrictions contained in this Agreement. Total Media does not grant to Publisher any license, express or implied, to the intellectual property of Total Media or its licensors. Total Media’s graphics, logos, designs, page headers, button icons, scripts and service names are registered trademarks, trademarks or trade dress of Total Media in Europe and/or other countries. Total Media’s trademarks and trade dress may not be used, including as part of trademarks and/or as part of domain names, in connection with any product or service in any manner that is likely to cause confusion and may not be copied, imitated, or used, in whole or in part, without Total Media’s prior written permission.

4.4 Any Publisher collecting personally identifiable information (“PII”) must clearly state so in such Publisher’s privacy policy, and must identify how it will use PII and give its users an opportunity to review and change PII and to opt out of collection of PII.

4.5 Publisher represents and warrants that all Publisher Data  made available to Total Media through the Service is in compliance with all applicable laws, rules, regulations, mobile and social media platform rules and policies, and the United States Digital Advertising Alliance (“DAA”) Self-Regulatory Principles published at www.aboutads.info (“DAA Self-Regulatory Principles”) including the corresponding DAA-designated self-regulatory frameworks established in other countries and/or regions. For avoidance of doubt, applicable laws will include the EU Directive on Privacy and Electronic Communications (2002/58/EC), any national laws implementing such Directives and/or, when applicable, the Regulation (EU) 2016/679 (“GDPR”), and any legislation or regulation amending, supplementing or any of the foregoing from time to time (for any Publisher Site providing content to readers within the European Economic Area).

Requirements of GDPR Effective May 2018.

Notice and Choice Requirements for European Union Residents

Effective no later than May 2018, where Personal Data (as that term is defined under the General Data Protection Regulation (‘GDPR”)) is collected from residents of European Union States, for purposes described in this Agreement, Publisher must, on each Publisher Property:  

  1. Provide legally sufficient notice that describes the manner in which personal data (such as IP address and unique cookie or device identifiers) are used by the Service,
  2. Obtain legally sufficient consent from Publisher’s users, regarding the collection of such Personal Data; and
  3. Provide a legally sufficient opt-out method, or a link to an industry-wide or platform-based opt-out method, that will enable Publisher users to withdraw their consent from (i.e., to opt out of) the data collection and usage described herein.