Programmatic Price Index
Programmatic Price Index (PPI) Explained
The Programmatic Price Index (PPI), is a tool we have been using internally at TOTAL Media to track the performance of the programmatic industry. The index is designed to show trends normalized for fluctuations in traffic, fill and floor prices. The higher the index, the stronger the programmatic ecosystem is.
The data is updated everyday with yesterday’s index value.
All information on or available through the Programmatic Price Index (“PPI”) is provided for information purposes only. All information and data used by the PPI is obtained by Total Media, from sources believed by it to be accurate and reliable. Nonetheless, due to various reasons, including the possibility of human and mechanical error or third part incorrect information, as well as other factors, such information and data is provided “as is” without warranty of any kind. Total Media doesn’t make any claim, prediction, warranty or representation whatsoever, expressly or implied, either as to the accuracy, timeliness, completeness, merchantability of any information available on or through the PPI or of results to be obtained from the use of the PPI or the fitness or suitability of the PPI for any particular purpose to which it might be put.