|Reach||GDN & Partners||Connected to Over 100 DSPs |
|Video||YouTube Exchange||YouTube + 35 Video Exchanges |
|3rd Party Data||Limited||35 3rd Party Providers |
|Combining 1st & 3rd Party Data||N/A||AVAILABLE! |
|Native Advertising||N/A||AVAILABLE! |
|Private Auctions||N/A||AVAILABLE! |
|Private Marketplaces (PMPs)||N/A||AVAILABLE! |
|Users||Businesses of all sizes||Agencies, Trading Desks and Advertisers |
|Recommended Budget||Under $30K||Above $30K |
|Reporting||Limited||35 Dimensions and 50 Metrics |
|DoubleClick Integrations||N/A||Complete Integration with All Interfaces|
DoubleClick Bid Manager (DBM) is Google’s demand side platform that allows
advertisers access to exclusive inventory available in real-time on Display, Video, and Mobile.
DBM provides you access to the largest programmatic inventory in Display, Mobile and Video.
It is connected to more than 100 SSP’s and unique traffic sources, among them premium traffic.
DBM allows you to optimize even your direct campaigns with specific publishers through Programmatic Guaranteed and Programmatic Direct.
Locate and target your exact desired customers based on specific demographics, interests and their purchase intent by using Google’s data.
In addition, marketers can seek users via single device-aware tags, HTML5 support, and mobile targeting.
Develop, manage and optimize your campaigns using Google’s advanced algorithms that will adjust and optimize your bids to reach your specific campaign goals.
Advanced analytics tools give your real-time data helping you understand your campaign performance.
DoubleClick Bid Manager allows marketers to build, execute and measure campaigns across desktop, mobile and video all within DBM.
Marketers can choose from a variety of options for buying programmatically including programmatic guaranteed, direct deals and open exchange.
Advertise across all screens to reach your desired audiences wherever they are.
Buy brand-safe video and TV programmatically through Google Partner Select, DBM’s premium video marketplace.