According to a recent report published by Zenith, a London-based marketing consulting firm, programmatic advertising in 2017 is expected to grow by 31%, a growth rate faster than all other digital channels.
“Over the next twelve months, programmatic is expected to grow at a more exponential rate than social media and online video, in addition to soon becoming the central method for transacting digital ad display,” states the report.
Everyone over here at Total Media is equally bullish about 2017 for programmatic advertising. Be sure to follow our blog here throughout the year as we continue to cover its growth. In the meantime, you can read the article on Zenith here.
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