Google launches video ad sequencing on TrueView in Display & Video 360 (DV360)

Brian Blondy, October 7, 2019

Users of Display & Video 360 are now able to launch ad sequencing on YouTube video campaigns.

Video ad sequencing allows advertisers to show a series of TrueView in-stream, bumper, or non-skippable ads in a precise order as determined by the advertiser, in order to create a single narrative experience for the user.

Advertisers have the choice to either to bid:

Target CPM – Available for all YouTube formats (TrueView in-stream ads, non-skippable in-stream ads, and bumper ads)

Maximum CPV – Available only for TrueView in-stream ads.

If you would like to begin using TrueView in Display & Video 360, we can help you set-up everything to get started.