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What is the difference between Google ads and Google Ad Manager?

Naomi Rabbie, July 15, 2021

Google Ads (formerly known as Google AdWords)  is a Google product for advertisers that enables them to send users to a web page or app through pay-per-click (PPC) ad campaigns. Google Ads manager (formerly known as Doubleclick for Publishers or DFP)  is for publishers and allows them to sell their ad inventory to advertisers and earn revenue.

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