Google Ad Manager is an ad management platform for publishers, enabling them to monetize website, mobile app, video, and game inventory. It connects to ad networks, including AdSense and AdExchange, as well as third-party exchanges and networks to compete for ad inventory. Ad Manager gives publishers granular controls, in-depth reports, and the ability to manage direct deals from within the platform.
What is Google Ad Manager?
Naomi Rabbie, July 15, 2021