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How do I find Google Ad Manager?

Naomi Rabbie, July 15, 2021

To find Google Ad Manager and sign in to your account, visit admanager.google.com. Type in your Google Account username and password, and you’ll be granted access.

What is the difference between Google ads and Google Ad Manager?

Naomi Rabbie, July 15, 2021

Google Ads (formerly known as Google AdWords)  is a Google product for advertisers that enables them to send users to a web page or app through pay-per-click (PPC) ad campaigns. Google Ads manager (formerly known as Doubleclick for Publishers or DFP)  is for publishers and allows them to sell their ad inventory to advertisers and earn revenue.

How do I use Google Ad Manager?

Naomi Rabbie, July 15, 2021

Go to admanager.google.com and sign in to your account. Set up the network setting, including your time zone and currency. After that, you need to create your inventory structure and add Google Publisher Tags to your pages. Make sure you request app ads through Google Mobile Ads SDK and video ads through Google IMA SDK. Once this is done, you can start trafficking ads to your inventory by creating orders and line items, followed by uploading creatives, and finally approving orders.

What is Google Ad Manager?

Naomi Rabbie, July 15, 2021

Google Ad Manager is an ad management platform for publishers, enabling them to monetize website, mobile app, video, and game inventory. It connects to ad networks, including AdSense and AdExchange, as well as third-party exchanges and networks to compete for ad inventory. Ad Manager gives publishers granular controls, in-depth reports, and the ability to manage direct deals from within the platform.

What is Google Ad Manager 360?

Naomi Rabbie, July 15, 2021

Google Ad Manager 360 (GAM360), which is available to publishers with higher traffic volumes, is the paid version of Google Ad Manager (GAM). In addition to all of the GAM features, GAM360 gives premium publishers access to advanced reports, extra integrations such as Data Studio and DMP Integration, open bidding, special ad units and advanced video options, creative wrappers, CPA and vCPM based campaigns, and more. Publishers can also manage direct Private Market Place (PMP) and Programmatic Guaranteed (PC) deals within GAM360.