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How do you create a monetization strategy?

Iggy Pritzker, July 31, 2021

Each publisher has different needs, and you should create a monetization strategy that aligns with your business goals. For most publishers, a monetization strategy includes using Google Ad Manager or other Google products to offer various paid ad formats such as display ads, native ads, and video ads. If you are a larger publisher, you can work with a monetization partner to open up new ad opportunities for you through access to Google Ad Manager 360 (GAM360). With GAM360, you can use Open Bidding, manage direct Private Market Place (PMP) and Programmatic Guaranteed deals. In addition to ads, you might also decide that you want to include affiliate marketing links, partner with influencers for sponsored content, or sell your own digital products such as e-books or paid webinars.

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