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How do you increase monetization?

Iggy Pritzker, July 31, 2021

There are several steps you can take to increase monetization and earn more revenue. One way is to optimize your ad formats and ad placements, making them more attractive to advertisers who want to ensure their ads will be seen. You can increase traffic to your site by implementing SEO strategies and capturing the attention of potential users as they search for information. Additionally, you should optimize your site’s user experience, which will deliver a better experience for visitors and help improve your organic search ranking. Finally, consider working with a certified Google partner that can grant you access to exclusive platforms and premium advertisers and offer valuable guidance on optimizing your website for better monetization opportunities.

What kind of content can you monetize?

Iggy Pritzker, July 31, 2021

As long as you own the content and are not infringing on the rights of others, you can easily and confidently monetize it. You can monetize written content by selling ad space within the page, monetize product reviews through affiliate marketing, or produce and monetize video content. If you have an audience interested in niche topics, you can monetize special webinars, create paywalls for specific content pieces, or even offer paid subscriptions to highly valuable newsletters.

How do you monetize free content?

Iggy Pritzker, July 31, 2021

The best way to monetize free content is by running ads on your website. If you create great content that people want to read, users will flock to your site, and you will have more traffic. That will make your site more appealing to premium advertisers and help you achieve higher revenue. If you are a trusted source of information for your readers, you can also create content that promotes other people’s products and monetize that content through affiliate marketing.

How do you create monetization opportunities?

Iggy Pritzker, July 31, 2021

Creating monetization opportunities starts with offering great content that site visitors want to read and engage with. By continually producing high-quality content, you can develop a loyal user base. Couple that with SEO strategies, and you can drive higher amounts of traffic to your site organically. Publish often and consistently and ensure that each content item is relevant to your audience. Once you have higher amounts of traffic and those visitors show increased time on page, advertisers will view your digital assets as more valuable, earning you higher CPMs.

How do you monetize your traffic?

Iggy Pritzker, July 31, 2021

Monetizing traffic simply means converting your traffic (or the users who visit your site) into revenue. As a publisher, you should understand your visitors’ demographics, characteristics, and intents and use that information to guide your monetization efforts. There are a few different monetization models that you can use to create revenue from your traffic. They include:

  • Selling ad space so advertisers can reach your audience
  • Having users pay for your content through a subscription
  • Promoting products on your site and earning a commission for each sale (affiliate marketing)
  • Requiring an action from a user (an example of this is a rewarded video ad in a gaming app)
  • Selling audience data such as users’ general interests (not personal information)

How do you create a monetization strategy?

Iggy Pritzker, July 31, 2021

Each publisher has different needs, and you should create a monetization strategy that aligns with your business goals. For most publishers, a monetization strategy includes using Google Ad Manager or other Google products to offer various paid ad formats such as display ads, native ads, and video ads. If you are a larger publisher, you can work with a monetization partner to open up new ad opportunities for you through access to Google Ad Manager 360 (GAM360). With GAM360, you can use Open Bidding, manage direct Private Market Place (PMP) and Programmatic Guaranteed deals. In addition to ads, you might also decide that you want to include affiliate marketing links, partner with influencers for sponsored content, or sell your own digital products such as e-books or paid webinars.

What is a monetization strategy?

Iggy Pritzker, July 31, 2021

A monetization strategy is a way to generate revenue from your digital assets and audience. There are many ways to monetize assets, including selling ad space, publishing sponsored content, using affiliate marketing tactics, or having a paid subscription program.

What can I do with Google Ad Manager?

Naomi Rabbie, July 15, 2021

As a publisher, you can use Google Ad Manager to monetize your content, manage revenue from direct deals, and streamline your ad management process. Ad Manager has a wide range of tools that let you control what types of ads show on your site, review detailed reports such as yield from a specific demand partner or performance of ad units, and run tests and optimize ads to learn which units, line items and advertisers are the most profitable.

How do you make money with Google ads?

Naomi Rabbie, July 15, 2021

Anyone with a website, blog, app, or other digital property, can monetize it and make money with Google AdSense or Ad Exchange, both of which connect advertisers and publishers. Publishers connect their website, and advertisers bid to display their ad on the site. When someone clicks on an ad, the advertiser pays, and that payment is shared between the publisher and Google.

Is Google Ad Manager an SSP?

Naomi Rabbie, July 15, 2021

Google Ad Manager is an ad server and can be connected to AdX, which is an SSP. GAM360 is a product suite that houses both the ad server and AdX along with a host of advanced features for publishers.