The California Consumer Privacy Act (CCPA) and What it Means for Google Ad Manager Users

Brian Blondy, November 20, 2019

The California Consumer Privacy Act (CCPA) is a new data privacy law that applies to businesses that collect personal information from California residents. The act creates new consumer rights related to limiting access, sharing, and usage of personal data that is collected by businesses.

The CCPA is considered the strictest piece of data privacy protection that has legislatively passed in the United States to date. The act allows consumers to request that their data de deleted in addition to possessing the power to request that their data be deleted and restricted from being sold to third-parties. In essence, CCPA regulations offer specific guidelines for what businesses need to do to become compliant with the new law.

The new law goes into effect on January 1, 2020.

For users of Google Ad Manager (GAM), Google will offer updated service provider terms under the CCPA, which will supplement those existing data protection terms (revised to reflect the CCPA), effective January 1, 2020.

The new terms will be in addition to the data protection terms Google already offers related to the General Data Protection Regulation (GDPR) in Europe.

The new CCPA service provider terms are planned to be incorporated into GAM’s existing contracts via the data protection terms. For GAM customers, there is no action required to add the service provider terms into the contract.

These service provider terms will be made available alongside new tools for partners to enable restricted data processing. Restricted data processing is intended to help Google Ad Manager users prepare for the changes that come with the arrival of CCPA.

How to Get Ready and Additional Information

Subject to the service provider terms, Google will act as the CCPA service provider for GAM users with respect to data processed while restricted data processing is enabled.

Subject to the service provider terms, Google will act as the CCPA service provider for GAM users concerning data processed while restricted data processing is enabled.

You can refer to this article for more information on restricted data processing and determine whether restricted data processing meets your CCPA compliance needs. Please also refer to Google’s Help Center articles for Ad Manager, AdMob, AdSense for more information on enabling restricted data processing.

For more information about CCPA, you can view an overview of Google’s data privacy policies on the following link:

Subject to the service provider terms, Google will act as the CCPA service provider for GAM users with respect to data processed while restricted data processing is enabled.

You can refer to this article for more information on restricted data processing and determine whether restricted data processing meets your CCPA compliance needs. Please also refer to Google’s Help Center articles for Ad Manager, AdMob, AdSense for more information on enabling restricted data processing.

For more information about CCPA, you can view an overview of Google’s data privacy policies here.

If you have any questions about this update, you are welcome to reach out to us, and we would be happy to consult with you.