22 Aug

The Power of Outstream – Mobile Interstitial

 

Mobile View

This format is a mobile format, in order to view properly please enter using your mobile phone. Alternatively you can use the developer toolbar in Chrome by pressing Ctrl + F12 and clicking on the mobile icon as per the below.


 

Outstream for Publishers

Unlike pre-roll, mid-roll, and post-roll formats, outstream is not dependent on existing video content. All types of publishers can increase monetization opportunities with video outstream because it allows publishers to enjoy revenue from video without having to face the complexities or demands of producing video content while at the same time ensuring an excellent user experience on the site.

Mobile Interstitial – Ideal for Smartphones

A top fixed slider is designed to open up when there is demand, in the top center area of the user’s screen, and remains anchored there when the user scrolls. The player will close when the ad completes. In addition, there is an option for the user to close the ad.

Total Media’s outstream tags are connected to buyers from hundreds of dynamic demand sources. Any publisher can use outstream within their content as a means of creating website monetization on desktop and mobile.

Implementation of outstream onto a webpage is simple- webmasters simply need to add a universal, simple tag which will take a small footprint onto the web page.

Click Here to View Our Outstream InRead Demo

 

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

 

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28 Jun

The Power of Outstream – Mobile Top Fixed Sticky

 

Mobile View

This format is a mobile format, in order to view properly please enter using your mobile phone. Alternatively you can use the developer toolbar in Chrome by pressing Ctrl + F12 and clicking on the mobile icon as per the below.

 

Outstream for Publishers

Unlike pre-roll, mid-roll, and post-roll formats, outstream is not dependent on existing video content. All types of publishers can increase monetization opportunities with video outstream because it allows publishers to enjoy revenue from video without having to face the complexities or demands of producing video content while at the same time ensuring an excellent user experience on the site.

Top Fixed Sticky – Ideal for Mobile

A top fixed slider is designed to open up when there is demand, in the top center area of the user’s screen, and remains anchored there when the user scrolls. The player will close when the ad completes. In addition, there is an option for the user to close the ad.

Total Media’s outstream tags are connected to buyers from hundreds of dynamic demand sources. Any publisher can use outstream within their content as a means of creating website monetization on desktop and mobile.

Implementation of outstream onto a webpage is simple- webmasters simply need to add a universal, simple tag which will take a small footprint onto the web page.

Click Here to View Our Outstream InRead Demo

 

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

 

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23 Apr

The Power of Outstream – Sticky

Outstream for Publishers

Unlike pre-roll, mid-roll, and post-roll formats, outstream is not dependent on existing video content. All types of publishers can increase monetization opportunities with video outstream because it allows publishers to enjoy revenue from video without having to face the complexities or demands of producing video content while at the same time ensuring an excellent user experience on the site.

Sticky Video Monetization – Ideal for Desktop

A sticky ad is designed to open up when there is demand, in the bottom right-hand side the screen, and is anchored there when the user scrolls. The player will close when the ad completes. In addition, there is an option for the user to close the ad.

Total Media’s outstream tags are connected to buyers from hundreds of dynamic demand sources. Any publisher can use outstream within their content as a means of creating website monetization on desktop and mobile.

Implementation of outstream onto a webpage is simple- webmasters simply need to add a universal, simple tag which will take a small footprint onto the web page.

Click Here to View Our Outstream InRead Demo

 

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

 

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23 Apr

Inside of Outstream, Taking a Closer Look at InRead

Outstream for Publishers

Unlike pre-roll, mid-roll, and post-roll formats, outstream is not dependent on existing video content. All types of publishers can increase monetization opportunities with video outstream because it allows publishers to enjoy revenue from video without having to face the complexities or demands of producing video content while at the same time ensuring an excellent user experience on the site.

InRead Video Monetization

InRead is a type of outstream video format that is designed to open up when there is demand and expands to show between text. Publishers have the option to choose whether the player will pause if the player becomes less than 50% viewable or the player can continue in the bottom right-hand corner of the page in a minimized size.  In both cases, the video player will close upon the completion of the advertisement.

Total Media’s outstream tags are connected to buyers from hundreds of dynamic demand sources. Any publisher can use outstream within their content as a means of creating website monetization on desktop and mobile.

Implementation of outstream onto a webpage is simple – webmasters simply need to add a universal, simple tag which will take a small footprint onto the web page.

Click Here to View Our Outstream Sticky Demo

 

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

 

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03 Jul

How to Make $20,000 from One Ad Unit!

 

Introduction

In our experience, creating a website is simple. Either you build it yourself through a clever pre-built template from companies such as Wix or Squarespace or you can hire a web designer to create something that suits your needs. The end result is often a difficult project with limited experience.

Though where things get really tough is building up a loyal user base that will drive revenue from your sites’ traffic monetization.

After working with publishers of all sizes across the world, we’ve come to understand that what helps publishers achieve an effective monetization strategy, and subsequent revenue flow, is building visitor base through consistent and persistent content creation and publishing.

Without a frequent stream of original published content, your site will not attract and retain enough visitors to monetize.

The goal of this post is to underscore the importance of using your published content to push your website to new levels of financial success. The planning, execution and evaluation of your content strategy will influence the eventual success of your monetization strategy.

In this article we will dive into why content is the core driver of web traffic and how increasing your web traffic from unique content will be the primary catalyst for your website’s monetization growth.

If the idea of earning $20,000 USD or more per year from one ad unit on your website is your goal, read on so you know how to begin planning and executing the necessary steps and understandings to reach your financial goals with your website.

 

The Importance of Content

It is our belief that content is the gasoline that drives your financial growth in the long term.

The decision to embrace a content-first strategy reflects an effort to have your content be at the center of everything you do and how your company/website aims to attract new customers/readers.

Everything your website represents will be displayed through your content and subsequently, will be amplified to attract visitors to your website that will view and potentially click on your ad units. The more updated and interesting your content, the more visitors will come to your website, and the more valuable your CPM prices will be for purchase via direct sales and through programmatic markets.

 

For your Ad Units to be Financially Valuable, Your Content Needs to be:

  • Published on a frequent basis
  • Relevant and unique to your target audience
  • Well-written and grammatically correct
  • Original in nature – meaning not aggregated from third-party sources
  • Timely and self-aware of its purpose
  • Useful to explaining, solving or demystifying a challenging or popular/interesting topic.
  • Properly referenced

 

The Key Benefits of Excellent Content:

  • New traffic to your website through SEO (Google, Bing, etc.)
  • Higher CTRs
  • Establish your website as a thought-leader on particular topics
  • Each new piece of content will act as a separate revenue stream for your website
  • Content influences and converts visitors into paying customers
  • Higher CPMs for your ad units
  • Social engagement – Shares on online social networks

 

Focusing on Your Content Strategy

Creating content for your business is a large part of an effective marketing strategy for attracting your target audience.  The central goal of good content creation should be to publish posts which fulfil the needs and interests of your current and ideal readers/customers.

Through your content your company will have an excellent opportunity to connect with interested individuals whom are seeking influencers to enrich their interests and potential business needs.

The trick is to finely tune your content marketing strategy in order to build out a plan of content which is specific and repeatedly clustered around particular subject areas.  The core benefits here would be to publish on a consistent schedule and to begin being categorized by Google’s search result algorithms as an influential and focused publisher for user search results.

Google will eventually pick up on your content’s subject consistency and begin aggregating your posts in search results relative to your content’s topical focus.  If you achieve this, you have a winning content creation strategy.

If enough people begin clicking on your content, well, then the good times start to roll:

  • Higher search rankings on your posts in search results
  • Better status in your industry as an influencer on your subject matter
  • Higher CPMs for your website’s ad units

 

Your New Monetization Strategy

Once you have the content strategy in place, now you have to think about the monetization strategy. There are a number of ways that you can monetize your website. It is obvious that first you must define the appropriate ad slots on your pages, decide which areas will be sold at a premium rate and which ad slots can be secondary for lower prices.

Your monetization strategy will most likely be a combination of direct and indirect selling. For the sake of this content, we will focus on the indirect channels method, specifically, through Google AdSense or DoubleClick AdExchange.

When going indirect, you must keep in mind the platform policies of monetizing your content through various platforms. Each platform allows certain ratio of ad units placed on your pages vs the content around it. Google for example, requires over 50% content on the page. In addition, one must take note of ad placement policies of each platform which will determine the success of your monetization strategy as well.

 

Earning $20,000 a Year Starts from an Ad Unit Yielding $55 a Day! 

Let’s say that you have gotten your content strategy and monetization strategy all lined up. What would you specifically need to do to reach $20K from one Ad Unit through indirect/programmatic channels? What should be your expectations?

First, we should break down the bigger goal into smaller goals. So if the number you are going for is $20K/year, what would it be on a daily basis?

$55 per day in revenue is what we are looking to achieve ($20,000 per year / 365 days)

In order to earn $55 per day, we’ve created a set of plausible scenarios of what would have to happen:

  • 55 pages on your site earning $1 per day
  • 110 pages each earning $0.50 per day
  • 220 pages posts each earning $0.25 per day

There is one additional parameter that you should track, and that is how many pages your visitors view per each visit – # of pageviews.

Let’s say that your website has 220 pages, each of which features one ad-unit of ADX, for you an average Cost per Mil (CPM) of $0.25.  In addition, your visitors visit on average 2 articles per each visit – 2 pageview per visit.

With the above in mind, in order for you to reach your daily goal of $55, you would need to generate 220K impressions per day to your website. This translates to 110K visits per day at 2 pages visited per user.

Now, you may think that it sounds like a pretty big number. You may wonder how you drive 110,000 visitors to your site on daily basis. The good news is, that by altering any of the components of the above equation, you are able to achieve your goals quicker and easier.

It should be pointed out that the CPM rate of your website ad units will fluctuate based on your core topics and the geographic location of your visitor traffic.

If a majority of your visitors are from a tier-one markets (North America, Western Europe, etc.) and your website’s content is featured in a competitive vertical, it’s likely that your CPM would be higher than featured in this example.

Let’s look into what happens when your CPM rate is increased from $0.25 to $0.40 through good traffic, intelligent content and expert ad optimization.

 

$55 per day / 0.40 CPM = 138 x 1000 = 138,000 page views per day (50M per year)

Keeping the 2 page view average per visit, you will be able to achieve your goal with just 69,000 visitors per day.

This is an interesting example because it shows that with just a small $0.15 increase in average CPM, from $0.25 to $0.40, you will arrive to your goal much faster and with fewer visitors.

Consequently, you will earn much higher monthly revenue if your visitor base remains the same as in the original example, 110K. Within this scenario, your site will earn a massive 160% increase in profit because the $0.15 bump will reward your site with an additional $12,000 USD annually from the consistent stream of visitors that you’re already been receiving.  The beauty in this is that the same traffic, arriving at a 60% increase in price per CPM, would be $12,000 USD more profitable, compounded and advantageous for your financial goals.

 

Strategies for Increasing Your Revenue

We would like to advice you to diversify your monetization sources.  Publishers are not limited to only using AdSense on their website.  You are free to add new monetization channels in parallel within your monetization strategy!

By adding additional channels of monetization or re-organizing/optimizing your ad stack into your ad waterfall, your goal of making $20,000 a year from an ad unit can be easily overachieved due to  additional monetization revenue.

Furthermore, with the push to produce more content (hopefully you’re already thinking about adding unique video content as well) on your website, matched with the monetized posts with direct and organic site traffic, your revenue growth will be compounded with every impression that occurs on every one of your website’s pieces of content.

 

Conclusion

While at first it may feel like taking a deep dive into the unknown with so many intriguing options available to publishers, we completely appreciate that adding new monetization solutions to your website is not a straightforward and simple process.  Regardless, you shouldn’t be hesitant to press forward and try to do whatever you can to improve your monthly revenue.

Your website should be a vehicle for making money and we’re here to assist you along the way to amplify your monthly ad revenue. Regardless of the size of your website or your current CPM rate, Total Media can enable your website to add all of these effective monetization streams to your website and then expertly manage all of the complex optimization thereafter.

We hope the writing of this post has assisted you to better understand the benefits of looking into the ways to increase website traffic from content and how to view the ways it is possible to increase the revenue you can earn from your traffic. We hope that we have empowered you with valuable information which may make your website’s revenue potential more viable than it is today.

 

 

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian(at)totalmediasolutions(dot)com or on LinkedIn

 

 

 

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27 Nov

Have You Added HTML5 Video to your Website?

 

html5

Moving from Flash to HTML5

As web users continue to increase their daily video consumption online, the underlining technology powering video is continuing to evolve as publishers are shifting from using Flash to instead adopting HTML5 for driving and delivering their video content on their digital properties. 

HTML5 is the latest standard of HTML, and the first update of the standard since 1997 (HTML4). It features new elements, attributes, and behavior which create clear advantages for publishers seeking new, streamlined solutions for delivering video content. In contrast to previous versions of HTML, HTML5 supercharges websites, applications and video to be more powerful, cost-effective and faster loading on the internet.

 

For streaming video, HTML5 has begun to be supported by billions of mobile, desktop and connected devices across the world. For the world’s most visited sites (e.g., Facebook, NYTimes, YouTube, etc.) which feature video content, HTML5 has replaced Flash as their standard for delivering web and mobile video. In particular, Alphabet’s YouTube dropped Flash as the video standard back in January 2015, in addition to Chrome transitioning to HTML5 later in 2015.

Common Reasons to Switch to HTML5 for Video

The industry pivot from Adobe Flash to HTML5, the once go-to software designed to take files and display them in a browser or on a website to play content like GIFs, animations, and videos, is due to Flash having critical security vulnerabilities, system, browser instabilities, and lack of mobile support for its users.

For video, we are seeing publishers transitioning over to HTML5 most commonly for the following reasons:

  • Improved Functionality
  • Maximize the Full Use of APIs in HTML5
  • Support from All Modern Web Browsers
  • Coverage on Android and iOS
  • Simplified Coding for Web Developers

HTML5 video is triggered through browser support for video and audio playback, Javascript extensions for audio adjustment, and ecosystem support for ensuring essential functions such as content protection and advertising. HTML5 also provides publishers with a fully modifiable viewer experience which allows for customizing bitrate and frame-rate formats.

 

 

Valuable Benefits Gained for Publishers

In clear contrast to Flash, by adopting HTML5 for video, publishers automatically experience massive benefits which eventually trickle down to improving the overall user experience as a result:

 

  • Easy ImplementationFor developers, HTML5 offers a much simpler coding experience due to the software’s add-ons and extras available. HTML5 is also much less expensive and more accessible for developers to begin using than Adobe Flash Professional CC.
  • Less complexityAbility to create a single player solution and experiences across desktop and mobile web
  • Cost savingsBy using advanced codecs, lower distribution and storage expenses
  • Improved user experienceShorter start times provide instant gratification for users on a website. This results in a much smoother and rich browser experience. Whereas Flash brought a cadre of security issues due to Adobe’s add-ons, HTML5 offers a much more stable and secure web experience.
  • Longer video consumptionFaster video load times motivate more content viewing per session due to higher frame-rate transfer
  • Reduced battery wasteUser power consumption on mobile devices is significantly reduced while watching video on a mobile device

 

Next Steps – Moving Towards HTML5

We would be incorrect not to state that moving from Flash to HTML5 is not as simple as just modifying a few lines of code on your website.  The transition to HTML5 involves many inter-connected decisions regarding your video-related specifications and set-up decisions that spans throughout all the layers of your digital technology stack. Here are a few pro-tips in order to set the agenda and your expectations correctly as you begin.

  • Moving to HTML5 video can be a lengthy process so it’s a good idea to allocate enough resources and time to the change.
  • Speak with browser vendors and check online industry forums to seek out verified solutions for handling the entire Flash to HTML5 migration.
  • When moving from Flash to HTML5, a full inspection of your website will potentially uncover the less obvious elements that are still using Flash, your website logo, bookmarks, title metadata, and chapter markers.
  • The move to HTML5 video will also affect advertisers as they will now need to submit HTML5 friendly creatives that will display on your video content. Be sure to inform them of the change and recommend creatives that will work on the new format.   
  • Converse with your web developers to ensure that the potential advertising requirements will work well with the new technology on the website.

Additionally, if you need any assistance during your HTML5 transition, whether you are a publisher or an advertiser, you are welcome to reach out to us and we will assist you in any manner that we can.

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

 

 

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06 Sep
18 Aug

Can Facebook Defeat AdBlock Plus?

 

Blocking the Ad Blockers

Ifacebookn an effort to confront ad blocking software that prevents digital ads from loading, Facebook announced on August 9, 2016, that it would begin preventing third-party software from blocking advertisements from loading into its desktop news feed.  more

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19 Jul

What are Native Ads and How to Use Them in DFP?

native ads

Screen Capture – DoubleClick for Publishers Training – YouTube

Introduction

Today we’re talking about native ads, a subject which has been receiving a fair amount of buzz in our industry lately. In this blog post, we’re going to take a look at what native ads are, how they are most often presented and then later, we’ll take a deep dive into how to set-up native ads through DFP.

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28 Jun

Video is Transforming Programmatic in 2016

Introduction to Programmatic Video

In recent years, the decision whether to feature video on a website has become an important element for publishers to consider. The question is what is the most effective way to use video to better engage visitors as well as provide eager advertisers a platform for programmatic advertising.

While many publishers jump right in and adopt video, a large percentage of publishers have chose not to, whether due to resource limitations or because of an unwillingness to make changes to their site content, layout or even user experience.

Though the decision to not feature video could be a strategic mistake for publishers.

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