24 Jan

A Conversation about Ads.txt with Mr. Sherzod Rizaev of MinuteMedia (Short)

A Conversation about Ads.txt with Sherzod Rizaev, Global Head of Commercial Operations at Minute Media

 

It brings us great pleasure to present a recent interview we conducted with Sherzod Rizaev, Global Head of Commerical Operations at Minute Media.  Total Media has worked as programmatic partners with Mr Rizaev and Minute Media since 2015.  Minute Media’s open platform delivers tech-driven content, advertising, and product experiences for global communities, publishers and brands. Its 5 international newsrooms and 4 video studios publish 1000 pieces of original content in 11 languages each day across its three brands (90min, 12UP and DBLTAP) as well to premium publishers and platform partners including Sports Illustrated, Univision, Oath, Time Inc, ProSieben, and EI.

We recently asked Mr Rizaev about his thoughts and experiences with Ads.txt and how Minute Media has adjusted and responded thus far to Ads.txt.

 

Why did you decide to add Ads.txt to your website?

We were convinced to add Ads.txt to our website for the following three reasons:

  • Following Google’s leadership of the initiative
  • Being able to discover who is monetising our inventory and control
  • Being able to define which other opportunities and partners are out there for us to approach directly

Have you experienced any issues implementing and setting-up Ads.txt? What has been the impact Ads.txt has had on your business thus far?

No, we have not experienced any issues with Ads.txt because we have an excellent development team that have prepared themselves and have covered the set-up and management of the Ads.txt file comprehensively.

 

Have you been approached by 3rd parties who have said that they have a previous relationship with your website yet you do not recognise who they are?

Every single day. Every day we receive a few emails from vendors that are saying, “here is our Ads.txt ID, please add it to your Ads.txt file, and you will generate $1M overnight.”  We see that particular vendors will send the same email to us every day until we either respond or make a decision about them.  In the meantime, we’re not doing anything with these emails.

 

Has the presence of Ads.txt changed your relationship with your approved partners?

One of the primary reasons we added Ads.txt was to figure out who we are working with, where is our inventory being exchanged and to identify the vendors that I recognise. Ads.txt allows me to work with my approved vendors directly, to work just with them, rather than these unknown 3rd party vendors who are reaching out to us every day.

For example let’s say that network “XYZ” has given us access to six different networks, each of their unique reseller IDs through the relationship. Now, I know that they are taking the impression and applying some tag or programmatic floor to monetise the inventory for us.  We’re already working with those partners and we have already seen the inventory on the exchanges.

Unless we have the open channels to generate revenue right now and we have agreed on the rates with them, and we have been working with them either on a pass by basis or a header or however we have previously worked with them, we won’t add them to our Ads.txt file.

 

What are your expectations/predictions for Ads.txt going forward?

It’s still yet to be seen, but I am optimistic about Ads.txt for 2018. Looking at the industry itself, the types of technologies that we want to employ, the likes of Ads.txt, and partners like Google, we believe that unique technologies that will benefit our website will arrive in the coming year.

My prediction is that Ads.txt is going to clear out the 3rd party sellers that have been gaming the system up until now. Ads.txt will force specific companies in the industry to go bust. The business sitting in the middle making money on the buying, selling and arbitrage, they will be the ones that will suffer. Though, it’s only a matter of time before third-parties find a way to trade again in different ways because the impressions are often sold many times over in exchanges.

 

Interview conducted by Brian Blondy, December 2017.

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

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11 Jan

A Conversation about Ads.txt with Mr Sherzod Rizaev of MinuteMedia (Full)

A Conversation about Ads.txt with Sherzod Rizaev, Global Head of Commercial Operations at Minute Media

 

It brings us great pleasure to present a recent interview we conducted with Sherzod Rizaev, Global Head of Commerical Operations at Minute Media.  Total Media has worked as programmatic partners with Mr Rizaev and Minute Media since 2015.  Minute Media’s open platform delivers tech-driven content, advertising, and product experiences for global communities, publishers and brands. Its 5 international newsrooms and 4 video studios publish 1000 pieces of original content in 11 languages each day across its three brands (90min, 12UP and DBLTAP) as well to premium publishers and platform partners including Sports Illustrated, Univision, Oath, Time Inc, ProSieben, and EI.

We recently asked Mr Rizaev about his thoughts and experiences with Ads.txt and how Minute Media has adjusted and responded thus far to Ads.txt.

Why did you decide to add Ads.txt to your website?

First, the choice to add Ads.txt follows Google’s leadership and industry focus on the subject. In addition to working with Google, we also put our inventory on other multiple platforms which follow Google’s lead in the industry. Primarily, an initiative supported by Google or the IAB will always be strongly considered and most likely implemented by our team since Google is one of our website’s primary revenue generators.

Second, Ads.txt gives us a better idea of who is monetising our inventory and on which platforms. For example, if I’m working with a network and they are giving me six different network IDs files, I know for sure now how they are monetising my inventory. Through Ads.txt, I see how much unique demand these providers possess. Supporting the Ads.txt initiative is proving to be crucial for us for figuring out how our impressions are being mapped out onto the global exchanges.

Third, there are some players on our .txt file that I’ve never heard of, specifically some of the exchanges, especially on the video front. We see this as an opportunity to check all of our vendors and to leave no stone unturned at this stage since video is a primary revenue stream of ours.

These three reasons combined: Google’s leadership of the initiative, finding out who is monetising our inventory, and which other opportunities and partners are out there for us to approach directly, convinced us to implement Ads.txt onto our website.

 

Have you experienced any issues implementing and setting-up Ads.txt? What has been the impact Ads.txt has had on your business?

No, we have not experienced any issues with Ads.txt because we have an excellent development team that have prepared themselves and have covered the set-up and management of the Ads.txt file comprehensively.

Have you been approached by 3rd parties who have said that they have a previous relationship with your website yet you do not recognise who they are?

Every single day. Every day we receive a few emails from vendors that are saying, “here is our Ads.txt ID, please add it to your Ads.txt file, and you will generate $1M overnight.” We see that particular vendors will send the same email to us every day until we either respond or make a decision about them. In the meantime, we’re not doing anything with these emails.

As I said earlier, one of the primary reasons we added Ads.txt was to figure out who we are working with, where is our inventory being exchanged and to identify the vendors that I recognise. Ads.txt allows me to work with my approved vendors directly, to work just with them, rather than these unknown 3rd party vendors who are reaching out to us every day.

Unless we have the open channels to generate revenue right now and we have agreed on the rates with them, and we have been working with them either on a pass by basis or a header or however we have previously worked with them, we won’t add them to our Ads.txt file.

 

Has the presence of Ads.txt changed your relationship with your approved partners?

The presence of Ads.txt has helped us to clarify who we are working with. For example let’s say that network XYZ has given us access to six different networks, each of their unique reseller IDs through the relationship. Now, I know that they are taking the impression and applying some tag or programmatic floor to monetise the inventory for us. We’re already working with those partners, and we have already seen the inventory on the exchanges.

Now I ask myself, do I need network XYZ? Yes, I believe that we have more control to decide. But that feeling currently leads to the need to conclude whether we want to work with these guys or not because we have more information in which to judge them and their activities.

In a conversation that I recently had with the IAB, a particular question kept popping up in my mind, “How many vendors are too many?” Looking forward to January 1, we are already looking to clean out a lot of the happenings within our ecosystem within our control. We primarily want to analyse our system and find the ones that we wish to have our inventory monetised by.

We have taken the perspective as we are crafting our Ads.txt list to ask ourselves, how many local partners do we need? How many global partners do we need to serve 80-100M unique visitors?

We’re sure that we are going to need a lot of partners to serve our audiences. It might be that we should have partners that are strong in specific local markets versus our global partners that are strong in our top ten markets.

 

What are your expectations/predictions for Ads.txt going forward?

It’s still yet to be seen, but I am optimistic about Ads.txt for 2018. Looking at the industry itself, the types of technologies that we want to employ, the likes of Ads.txt, and partners like Google, we believe that unique technologies that will benefit our website will arrive in the coming year.

As of today, I believe that it is still early to accurately judge the impact Ads.txt has had on our business and revenue. Though we have seen an impact from our third-party publishers that have seen a dip in their income over the last month. For us, we were ready when Ads.txt launched, and we have been fortunate to have not seen a drop in our revenue. It remains to be seen whether this stabilisation of our revenue connects to whether Ads.txt is working or whether there is no connection at all.

My prediction is that Ads.txt is going to clear out the 3rd party sellers that have been gaming the system up until now. Ads.txt will force specific companies in the industry to go bust. The business sitting in the middle making money on the buying, selling and arbitrage, they will be the ones that will suffer. Though, it’s only a matter of time before third-parties find a way to trade again in different ways because the impressions are often sold many times over in exchanges.

I think it is a positive development that the system will be cleaned for the benefit of the publisher as well as the advertiser. If Ads.txt works in clearing out the system more efficiently, I believe that it is going to add quick ad returns since our approved vendors who buy from us are responding directly to us with their creatives. In addition to the absence of the arbitrage of our inventory, I believe that Ads.txt will continue to diminish the chances for us to being misrepresented to the advertiser. In the end, we will deliver much better results for advertisers.

 

Interview conducted by Brian Blondy, December 2017.

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

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06 Dec

Ads.txt December ’17 Updates for Publishers

Ads.txt – December News Roundup:

Today’s post is an overview of interesting and useful content we have recently read about Ads.txt.  Being that Ads.txt is a relatively new development in the programmatic industry, we thought you would appreciate a curated roundup of relevant content about Ads.txt in order to get a good overview of what Ads.txt is and how both publishers and advertisers have been adjusting to it over the final months of 2017.  If you’re interested in additional Ads.txt content, you can read our November 2017 content roundup here.

At Total Media, we have already have an abundance of experience working with premium publishers seeking to maximize their ROI with Ads.txt.  If you would like assistance with Ads.txt, we can help you with everything along the way in addition to providing you with the finest consultation. If you would like assistance with Ads.txt you can reach us here or if you would like to join Total Media’s monetization program for premium publishers click here.

 

Ads.txt – AppNexus Launches an Ads.txt Validator

AppNexus, one of the world’s leading demand platforms, launched a tool designed to assist publishers to ensure that their Ads.txt file has been configured correctly.

On the page, users can either will enter their URL or domain or upload their Ads.txt file directly.

Once finished, the AppNexus Ads.txt validator will check for:

  • Data, comments and variable declaration line
  • A recognizable exchange URL
  • Valid relationship types
  • Valid variable names

The validator doesn’t check for:

  • Valid Publisher IDs – For AppNexus this should be a three or four digit number
  • Vadility of certificate authority IDs
  • Variable values

You can view the Ads.txt Validator here – http://adstxt.adnxs.com/

 

Google Reports Ad Revenue is Increasing for Publishers Using Ads.txt

With Ads.txt continuing to be adopted by the world’s largest publishers, Google bullishly expects that Ads.txt will boost revenue for publishers whom have added the file onto their websites.

First reported by The Wall Street Journal on November 30, Google revealed that the average price of ad space purchased via their ad-buying systems has increased throughout November, a change the company attributes to increased advertiser confidence of the inventory after widespread industry adoption of Ads.txt.  As of early December 2017, nearly 50% of the world’s top 2,000 websites have already added Ads.txt onto their websites.

Since Nov. 8, Google has been actively preventing advertisers from purchasing unauthorized ad impressions on its DSPs which have been identified by Ads.txt. As a result, Google believes that they have significantly reduced the amount of counterfeit inventory in its systems.  As more unauthorized inventory is cleaned from its systems and more publishers adopt Ads.txt, Google believes that advertisers should not only increase their confidence in the inventory, but also their budgets for their next ad campaigns.

“We would expect prices to increase once we started to cut out unauthorised inventory,” said Pooja Kapoor, Google’s Head of Global Strategy and Programmatic to The Wall Street Journal.

According to Google, more than 50% of ad space available for purchase through DoubleClick Bid Manager now comes from publishers using Ads.txt to prevent unauthorized selling of impressions. Powered by the ability to filter out unauthorized inventory, Google believes that increased industry confidence in its DSP makes the inventory more premium and inheritantly more valuable.

“Advertisers and agencies may need to pay a little bit more. But if they don’t vote with their dollars then unauthorized selling will continue,” Ms. Kapoor noted.

 

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

 

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16 Oct

What is Ads.txt and Why is it a Hot Topic Right Now?

Intro to Ads.txt

Developed through the IAB Tech Lab project, ads.txt (Authorized Digital Sellers), is a tool created for publishers to allow for a public declaration of the companies approved to sell their digital inventory.

The IAB states on their website that the purpose of the tool is to “increase transparency in the programmatic advertising ecosystem.” Ads.txt aims to give publishers control over the end-to-end distribution of their inventory. The tool strives to eliminate counterfeit inventory (display, video and mobile ad units) from being sold across the ecosystem.

As more and more publishers adopt the Ads.txt tool, interested buyers will be in a position to evaluate requests being sent to their buying platform from websites, which in turn aims to raise confidence that the inventory they are seeking to purchase is 100% authentic and non-fraudulent.

At Total Media, we have already have an abundance of experience working with premium publishers seeking to maximize their ROI with Ads.txt.  If you would like assistance with Ads.txt, we can help you with everything along the way in addition to providing you with the finest premium monetization available for publishers.

Click here to register for Total Media’s Ads.txt safe monetization program for premium publishers.

 

How Does Ads.txt Work?

According to a recent article published by Ad Ops Insider, the process in which Ads.txt increases transparency and brand safety works like this:

Publishers put a file on their server that says exactly which companies they sell their inventory through.  The file lists partners by name, but also includes the publisher’s account ID.  This is the same ID buyers see in a bid request, which they can use as a key for campaign targeting.

Buyers use a web crawler to download all the ads.txt files and the information contained within on a regular basis and use it to target their campaigns.   This means buyers know that if they bid on request that comes from an authorized ID, it’s coming from a source the publisher trusts or has control over.  

 

Why is Ads.txt Important?

The emergence of Ads.txt marks a milestone in the industry and provides empowerment to publishers to take back control of who represents their inventory and brand.

 

Who is Using Ads.txt

According to the recent article published Ad Ops Insider, adoption of Ads.txt by publishers is growing quickly in 2017.

Through a self-created web crawler in Python, Kneen was able to deduce from a pool of 1,930 domains from the top 10,000 websites ranked on Alexa that approx. 13% of these publishers ranked in the top 10,000 websites listed on Alexa globally are publishing a Ads.txt file, including ESPN.com, WashingtonPost.com and CNN.com.

Kneen breaks down the types of publishers that are publishing files and their most common partners (Google is tops, unsurprisingly), and makes recommendations for how to improve on the Ads.txt concept.

 

Why You Should Know About Ads.Txt

The fight against fraud in the ecosystem appears be heating up as publisher adoption of the tool is increasing. Though only time will time how the ecosystem will look once both the Sell and Buy side integrate it into their products and processes.

Potential interim pitfalls include:

  • Drop in revenues for Publishers
  • Reduced reach for Advertisers

 

Other Useful Links:   

Where Can I Find Out More? https://iabtechlab.com/ads-txt/

How to Add to Your Website https://www.youtube.com/watch?v=pMPC3XK2LO0

IAB Explanation: https://www.youtube.com/watch?v=qW3AYYO9yYc

Ads.txt Overview by AdOps Insider – http://www.adopsinsider.com/ad-exchanges/ads-txt-adoption/

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

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03 Jul

How to Make $20,000 from One Ad Unit!

 

Introduction

In our experience, creating a website is simple. Either you build it yourself through a clever pre-built template from companies such as Wix or Squarespace or you can hire a web designer to create something that suits your needs. The end result is often a difficult project with limited experience.

Though where things get really tough is building up a loyal user base that will drive revenue from your sites’ traffic monetization.

After working with publishers of all sizes across the world, we’ve come to understand that what helps publishers achieve an effective monetization strategy, and subsequent revenue flow, is building visitor base through consistent and persistent content creation and publishing.

Without a frequent stream of original published content, your site will not attract and retain enough visitors to monetize.

The goal of this post is to underscore the importance of using your published content to push your website to new levels of financial success. The planning, execution and evaluation of your content strategy will influence the eventual success of your monetization strategy.

In this article we will dive into why content is the core driver of web traffic and how increasing your web traffic from unique content will be the primary catalyst for your website’s monetization growth.

If the idea of earning $20,000 USD or more per year from one ad unit on your website is your goal, read on so you know how to begin planning and executing the necessary steps and understandings to reach your financial goals with your website.

 

The Importance of Content

It is our belief that content is the gasoline that drives your financial growth in the long term.

The decision to embrace a content-first strategy reflects an effort to have your content be at the center of everything you do and how your company/website aims to attract new customers/readers.

Everything your website represents will be displayed through your content and subsequently, will be amplified to attract visitors to your website that will view and potentially click on your ad units. The more updated and interesting your content, the more visitors will come to your website, and the more valuable your CPM prices will be for purchase via direct sales and through programmatic markets.

 

For your Ad Units to be Financially Valuable, Your Content Needs to be:

  • Published on a frequent basis
  • Relevant and unique to your target audience
  • Well-written and grammatically correct
  • Original in nature – meaning not aggregated from third-party sources
  • Timely and self-aware of its purpose
  • Useful to explaining, solving or demystifying a challenging or popular/interesting topic.
  • Properly referenced

 

The Key Benefits of Excellent Content:

  • New traffic to your website through SEO (Google, Bing, etc.)
  • Higher CTRs
  • Establish your website as a thought-leader on particular topics
  • Each new piece of content will act as a separate revenue stream for your website
  • Content influences and converts visitors into paying customers
  • Higher CPMs for your ad units
  • Social engagement – Shares on online social networks

 

Focusing on Your Content Strategy

Creating content for your business is a large part of an effective marketing strategy for attracting your target audience.  The central goal of good content creation should be to publish posts which fulfil the needs and interests of your current and ideal readers/customers.

Through your content your company will have an excellent opportunity to connect with interested individuals whom are seeking influencers to enrich their interests and potential business needs.

The trick is to finely tune your content marketing strategy in order to build out a plan of content which is specific and repeatedly clustered around particular subject areas.  The core benefits here would be to publish on a consistent schedule and to begin being categorized by Google’s search result algorithms as an influential and focused publisher for user search results.

Google will eventually pick up on your content’s subject consistency and begin aggregating your posts in search results relative to your content’s topical focus.  If you achieve this, you have a winning content creation strategy.

If enough people begin clicking on your content, well, then the good times start to roll:

  • Higher search rankings on your posts in search results
  • Better status in your industry as an influencer on your subject matter
  • Higher CPMs for your website’s ad units

 

Your New Monetization Strategy

Once you have the content strategy in place, now you have to think about the monetization strategy. There are a number of ways that you can monetize your website. It is obvious that first you must define the appropriate ad slots on your pages, decide which areas will be sold at a premium rate and which ad slots can be secondary for lower prices.

Your monetization strategy will most likely be a combination of direct and indirect selling. For the sake of this content, we will focus on the indirect channels method, specifically, through Google AdSense or DoubleClick AdExchange.

When going indirect, you must keep in mind the platform policies of monetizing your content through various platforms. Each platform allows certain ratio of ad units placed on your pages vs the content around it. Google for example, requires over 50% content on the page. In addition, one must take note of ad placement policies of each platform which will determine the success of your monetization strategy as well.

 

Earning $20,000 a Year Starts from an Ad Unit Yielding $55 a Day! 

Let’s say that you have gotten your content strategy and monetization strategy all lined up. What would you specifically need to do to reach $20K from one Ad Unit through indirect/programmatic channels? What should be your expectations?

First, we should break down the bigger goal into smaller goals. So if the number you are going for is $20K/year, what would it be on a daily basis?

$55 per day in revenue is what we are looking to achieve ($20,000 per year / 365 days)

In order to earn $55 per day, we’ve created a set of plausible scenarios of what would have to happen:

  • 55 pages on your site earning $1 per day
  • 110 pages each earning $0.50 per day
  • 220 pages posts each earning $0.25 per day

There is one additional parameter that you should track, and that is how many pages your visitors view per each visit – # of pageviews.

Let’s say that your website has 220 pages, each of which features one ad-unit of ADX, for you an average Cost per Mil (CPM) of $0.25.  In addition, your visitors visit on average 2 articles per each visit – 2 pageview per visit.

With the above in mind, in order for you to reach your daily goal of $55, you would need to generate 220K impressions per day to your website. This translates to 110K visits per day at 2 pages visited per user.

Now, you may think that it sounds like a pretty big number. You may wonder how you drive 110,000 visitors to your site on daily basis. The good news is, that by altering any of the components of the above equation, you are able to achieve your goals quicker and easier.

It should be pointed out that the CPM rate of your website ad units will fluctuate based on your core topics and the geographic location of your visitor traffic.

If a majority of your visitors are from a tier-one markets (North America, Western Europe, etc.) and your website’s content is featured in a competitive vertical, it’s likely that your CPM would be higher than featured in this example.

Let’s look into what happens when your CPM rate is increased from $0.25 to $0.40 through good traffic, intelligent content and expert ad optimization.

 

$55 per day / 0.40 CPM = 138 x 1000 = 138,000 page views per day (50M per year)

Keeping the 2 page view average per visit, you will be able to achieve your goal with just 69,000 visitors per day.

This is an interesting example because it shows that with just a small $0.15 increase in average CPM, from $0.25 to $0.40, you will arrive to your goal much faster and with fewer visitors.

Consequently, you will earn much higher monthly revenue if your visitor base remains the same as in the original example, 110K. Within this scenario, your site will earn a massive 160% increase in profit because the $0.15 bump will reward your site with an additional $12,000 USD annually from the consistent stream of visitors that you’re already been receiving.  The beauty in this is that the same traffic, arriving at a 60% increase in price per CPM, would be $12,000 USD more profitable, compounded and advantageous for your financial goals.

 

Strategies for Increasing Your Revenue

We would like to advice you to diversify your monetization sources.  Publishers are not limited to only using AdSense on their website.  You are free to add new monetization channels in parallel within your monetization strategy!

By adding additional channels of monetization or re-organizing/optimizing your ad stack into your ad waterfall, your goal of making $20,000 a year from an ad unit can be easily overachieved due to  additional monetization revenue.

Furthermore, with the push to produce more content (hopefully you’re already thinking about adding unique video content as well) on your website, matched with the monetized posts with direct and organic site traffic, your revenue growth will be compounded with every impression that occurs on every one of your website’s pieces of content.

 

Conclusion

While at first it may feel like taking a deep dive into the unknown with so many intriguing options available to publishers, we completely appreciate that adding new monetization solutions to your website is not a straightforward and simple process.  Regardless, you shouldn’t be hesitant to press forward and try to do whatever you can to improve your monthly revenue.

Your website should be a vehicle for making money and we’re here to assist you along the way to amplify your monthly ad revenue. Regardless of the size of your website or your current CPM rate, Total Media can enable your website to add all of these effective monetization streams to your website and then expertly manage all of the complex optimization thereafter.

We hope the writing of this post has assisted you to better understand the benefits of looking into the ways to increase website traffic from content and how to view the ways it is possible to increase the revenue you can earn from your traffic. We hope that we have empowered you with valuable information which may make your website’s revenue potential more viable than it is today.

 

 

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian(at)totalmediasolutions(dot)com or on LinkedIn

 

 

 

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19 Jul

What are Native Ads and How to Use Them in DFP?

native ads

Screen Capture – DoubleClick for Publishers Training – YouTube

Introduction

Today we’re talking about native ads, a subject which has been receiving a fair amount of buzz in our industry lately. In this blog post, we’re going to take a look at what native ads are, how they are most often presented and then later, we’ll take a deep dive into how to set-up native ads through DFP.

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10 Dec

What You Need to Know About Preferred Deals and Private Auctions

The programmatic industry has fundamentally changed the way publishers and advertisers interact with each other and how they buy and sell premium media online. In the not-so-distant past, publishers and advertisers used to communicate directly and negotiated placements and CPM for premium ad placements amongst themselves.

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01 Oct

Total Media is Now a Google Certified Publishing Partner

badge_certified_publishing_partner_vertical_rgb 1001270_639943919386486_2035322677_n

Let’s get down to business: Total Media knows what it takes for your website to excel with Google publishing solutions

As one of Google’s Certified Publishing Partners, Total Media can help your business thrive. Google selected us for this program based on our proven expertise in DoubleClick for Publishers (DFP) and DoubleClick AdExchange (AdX). We’ll help you monetize your sites as well as work with you on properly managing your inventory in order to earn as much as possible from every impression.

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19 Aug
12 Aug

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