Monetization Case Study – A Prominent Online Media House

Brian Blondy, March 29, 2017

Overview

Total Media is a global digital solutions provider offering ad technologies, monetization solutions and value added services to publishers and advertisers worldwide.  With extensive expertise in sell-side ad technologies, Total Media is recognized as an official Google Certified Publishing Partner (GCPP) and has been an official DoubleClick by Google partner for over ten years for optimizing DFP Premium, DFP Small Business, and DoubleClick AdX.

 

Publisher Overview

In 2016, Total Media began working with one of the world’s largest online media houses, a family of websites which earn hundreds of millions monthly visitors to all of its properties per month.  Total Media was tasked with improving all of the company’s properties in order to improve the monthly advertising yield.

 

The Scenario

One of its websites, a women’s lifestyle portal, which receives tens of millions of visitors per month in Europe, was due for optimization.

At the time, this particular site was not properly financially capitalizing on its traffic due to an abundance of underperforming ad units across the website.

 

 

Results

The main reason for the growth was due to improved optimization and techniques which significantly improved the efficiency and performance of the ad units on the website.

We believe that the better optimization and ad unit performance resulted in creating an uplift of the website’s revenue from May 2016 onwards:

  • Added new high conversion products – Desktop, Mobile, and Video
  • Better placement and traffic optimization
  • PMPs – Private Auctions, Preferred Deals, Private Marketplaces
  • Better management of their inventory and the CPM.

 

Conclusion

While at first it may feel like taking a deep dive into the unknown with so many intriguing options available to publishers, we completely appreciate that adding new monetization solutions to your website is not a straightforward and simple process.

Regardless, you shouldn’t be hesitant to press forward and try to improve your monthly revenue.  Your website should be a vehicle for making money and we’re here to assist you along the way to amplify your monthly ad revenue.

Total Media can enable your website to add all of these effective monetization streams to your website and then handling all of the complex optimization thereafter.

We hope the writing of this post has assisted you to better understand how your website monetization strategies can be optimized and improved in the short term.  If you would like to hear more, please feel free to contact us here.