If you were wondering whether it would ever be possible to run HTML5 campaigns in Google Ads, we have some good news for you.
Since August 27, 2018, Google has begun automatically approving advertisers for HTML5 ads once they spent more than USD 1,000 on Google Ads, and their account is more than 90 days old.
You can apply for HTML5 access here – https://support.google.com/google-ads/contact/html_5_access?hl=en
Currently, there are no limitations for running HTML5 campaigns in Display and Video 360.
HTML5 is the latest standard of HTML and the first update of the standard since 1997 (HTML4). It features new elements, attributes, and behavior which create clear advantages for advertisers seeking new, streamlined solutions for delivering video content within an advertisement. In contrast to previous versions of HTML, HTML5 supercharges websites, applications and video to be more powerful, cost-effective and faster loading on the internet.
If you need any assistance beginning HTML5 on Google Ads, you are welcome to reach out to us and we will assist you in any manner that we can.
Brian Blondy is the Marketing Manager at Total Media. You can contact Brian by email at firstname.lastname@example.org or on LinkedIn