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Google to introduce CTAs on bumper and non-skippable YouTube ads

Brian Blondy, March 22, 2020

Google announced that will soon unveil CTA (call-to-action overlays) on YouTube bumper and non-skippable ads.

The new call-to-action overlays will enable advertisers to display an interactive element which will aim to motivate clicks over YouTube videos. At present, call-to-action overlays are only available for TrueView ads.

The specs for YouTube CTAs are:

  • CTA text: 1 line of text with up to 10 characters
  • Headline text: 1 line of text up to 15 characters
  • Display URL: The URL will be displayed on the overlay
  • Landing page: The destination can be a redirect and/or link to an external site.
  • Thumbnail: Auto-generated from the YouTube channel’s icon
  • CTAs are required for TrueView for action campaigns, but optional for brand campaigns.