Display & Video 360 – Storytelling – New Feature

Brian Blondy, January 13, 2019

We are pleased to inform you that a new feature has been launched on the Display and Video 360 platform – Storytelling.

This feature will assist you to share your required content through a meaningful story.

Storytelling is when you show a sequence of creative messages to one person, one at a time. This could be a sequence of videos, display creatives, or a mix of both. A typical sequence starts with a video to drive awareness of your brand.

Next, you may want to show a display banner to encourage online or offline purchases, and so on. While storytelling often walks a consumer through the path to purchase, you can also use storytelling to engage consumers in an exciting brand campaign.

To tell a story using Display & Video 360, create a story insertion order (IO). Each step of a story is an individual line item that’s automatically assigned to that IO. The creatives assigned to each step are the creative messages that will be shown to your consumer. These line items and the story IO can only be created and edited as a group.

Each person that views a story will view one step per impression. These impressions may be during the same web browsing session (in different ad impressions) or across multiple browsing sessions. You might think about a story like a marketing funnel. The reach of the line items in the story IO are dependent on how many users have been shown an impression from the line items above it.

Click here to read more about all of the necessary steps, best practices and essential tips for creating a new story on Display & Video 360.

We will be happy to help you if you have any questions.

Total Media team!