Today we’re talking about native ads, a subject which has been receiving a fair amount of buzz in our industry lately. In this blog post, we’re going to take a look at what native ads are, how they are most often presented and then later, we’ll take a deep dive into how to set-up native ads through DFP.
Advertising is your financial lifeline and one of the most important aspects you can focus on to increase your website’s revenue stream. As a publisher it is essential to optimize and monetize your traffic in order to maximize the revenue you earn from your website. Two of the most obvious options for generating significant financial returns are Google AdSense and DoubleClick AdX. Today, we’re going to compare them and let you know which one is potentially right for you.
Introduction to Preferred Deals and Private Auctions
The programmatic industry has fundamentally changed the way publishers and advertisers interact with each other and how they buy and sell premium media online. In the not-so-distant past, publishers and advertisers used to communicate directly and negotiated placements and CPM for premium ad placements amongst themselves. Even more recently, if an advertiser wanted to buy premium media through programmatic direct, the only traffic that was available to purchase from the SSP was the leftover remnant traffic. Programmatic is changing the transaction for the better, not only because of emergence of the efficiency of the transaction but also because more and more premium ad inventory is available to be purchased programmatically.
Let’s get down to business: Total Media knows what it takes for your website to excel with Google publishing solutions
As one of Google’s Certified Publishing Partners, Total Media can help your business thrive. Google selected us for this program based on our proven expertise inDoubleClick for Publishers (DFP)andDoubleClick AdExchange (AdX). We’ll help you monetize your sites–as well as work with you on properly managing your inventory in order to earn as much as possible from every impression.
Every week we want to update you with interesting articles that we read about the digital advertising industry that aim to keep you up to date and informed about the happenings of the market. Here’s what we thought was interesting from this past week.
The importance of the programmatic revolution currently taking place for online publishers cannot be understated. Prog’ advertising is now estimated to be $15 billion of an approximate $60B of total advertising spent in 2015. Whereas once non-allocated ad inventory was simply left to burn, programmatic technology now serves as an essential solution for publishers aiming to make ad impressions available, and eventually, purchased and served to eager advertisers in real-time.
The programmatic model for selling ad units enables publishers to make their online ad inventory available on exchanges for advertisers and agencies to buy impressions, or ad views, through real-time online auctions from the publishers.