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Total Media Solutions: A look at the onboarding process for agencies and brands

Vera Yanovskaya, April 6, 2022

onboarding process, strategy, automation, buy side, training, creative services

At Total Media Solutions, we use our vast experience and in-depth knowledge of marketing and advertising best practices to help our clients achieve their marketing goals through Google Marketing Platforms. 

We strive to make your onboarding process quick, efficient, and smooth, prioritizing initial training sessions and technical support. Our structure encompasses education, preparation, and ongoing support to ensure your best foot forward from the start, knowing that our Buy Side team is with you every step of the way.

Clients often ask us for more details regarding our onboarding process so they know what to expect when they partner with us. With that in mind, we’re going to share more about who we are, the types of clients we work with, and the services we offer.

Total Media Solutions in a nutshell

Total Media Solutions is an established global digital and mobile advertising technology and solutions provider specializing in buy and sell-side ad technologies. We are proud to be one of only nine global companies that has earned the status of being both a Google Certified Publishing Partner (GCPP) and Google Marketing Platform Sales Partner. 

On the buy-side, we offer our clients access to the Google Marketing Platform (GMP), which includes Display and Video 360 (DV360), Campaign Manager 360 (CM360), and Search Ads 360 (SA360).

It’s important to note that we are not an advertising agency. What we do is provide marketers with best-in-class onboarding, training, consulting, and support for the Google Marketing Platform. The advanced knowledge, strategies, and advice we share help our clients achieve the best possible advertising results for their company. 

The clients we work with

Our Buy-Side team works with advertising and marketing agencies and brands. Our team has extensive experience working with companies across various industries, some of which include tourism and hotels, retail, gaming, Fintech, beauty, consumer goods, and entertainment. We work with small and medium-size brands, from one-person marketing teams to entire departments, and can provide expert advice for those new to advertising or share advanced knowledge with more experienced teams. 

Services for agencies and brand advertisers

We offer six core services that you can utilize depending on your needs. We know that every company is unique and has different levels of expertise, so we’re here to supplement your knowledge, whether that entails getting you set up with the first stages of Google tools or filling in the gaps for more advanced teams.

Onboarding

Onboarding clients is the first step. During this phase, we review your business strategy, provide advice as to which Google marketing products will be the right fit, and deliver a marketing strategy designed to meet your KPIs.

Training

To ensure clients will be successful, we host two tailor-made training sessions for agency teams, partners, or end marketers so they can meet business goals such as building brand awareness, generating new leads, and acquiring new customers.

In the first session, we cover the basics, including how to open an advertiser account, implement the GMP platform, create a campaign, define targeting, and set up Floodlight. We’ll also review all the DV360 tools that help you launch campaigns. If you’re already using Google Ads and DSPs but are interested in expanding your traffic sources, we’ll assist with the proper setup.

In the next session, we share more advanced knowledge of the platform, campaign optimization tactics, and analysis tools, such as a standard report, IAR report (inventory availability report), Floodlight report, YouTube report, and more.

Experienced clients can gain immediate access to GMP and get things rolling independently without training, although we’re always ready to assist if any issue arises.

Strategy and Operations

Our Buy-Side team thoroughly examines and audits your campaign structure and performance, identifying aspects that can be improved and optimized further. We provide an actionable strategy that gives a holistic view of the overall customer experience with recommendations for generally improving that experience across specific channels and touchpoints.

Creative Services

Our creative services offering covers two fundamental marketing aspects. We can put together a strategy or go ahead and create high-value, high-performing audiences tailored to your needs. We’re happy to consult with your creative team if you have one, or we can produce campaign creatives and data-driven dynamic creatives for you.

Managed Services

If you’re short on team members or time, take advantage of our in-house experts with our fully managed service options. Our team can take on and deliver a range of marketing-related services, including creative development, media management, digital analytics, and more.

Automation

Automating repetitive and time-consuming tasks can be a productivity game-changer. We can design and deliver reporting frameworks and easy-to-use dashboards to help your marketing team identify patterns, optimize campaigns and budgets, and make smarter data-driven business decisions.

Ongoing Support and Education

Google algorithms, products, requirements, and rules constantly change. As a certified Google Partner, we are often the first to know about those upcoming changes. We share that information with you and help you prepare, update or change course as needed, keeping you ahead of the curve. We are a click or a call away if you ever need additional training, technical support, or advice.

Take the next step

Google Marketing Platform helps advertising agencies, brands, and media buyers plan, buy, measure, and optimize their digital media and customer experiences in one place. We’re here to make every stage of that process easier and provide all the guidance and assistance necessary to help you make the most of your ad spend. Your success is our priority!

Curious and want to learn more? Ready to get on board? Get in touch with our team, and we’ll be happy to help you reach your business goals.


About the author Vera Yanovskaya is a Senior Client Success Manager at Total Media.  You can contact Vera by email or on LinkedIn

5 marketing trends in adtech for 2022

Nadia Ozeri, March 3, 2022

marketing trends 2022, VR, AR, 2022, digital marketing,
Image courtesy: Pixabay

2022 is a year of big changes. Covid changed our lives, not only in the way we communicate with one another but also in how we use technology. Marketers face a challenging year, juggling emerging technologies and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. The metaverse has been a hot topic of conversation recently with Microsoft and Facebook both making claims. The metaverse doesn’t quite exist yet. However, the hype still matters, and soon will likely change how we consume content, audio, video, mobile, and gaming. 

1. Virtual Reality (VR) and Augmented Reality (AR)

AR and VR are exciting technologies for marketers to tap into because they focus on imaginative and interactive experiences. In the future, these technologies will be used to market products and services, and change marketing forever. Several verticals have major potential: from virtual real estate, with virtual property showcases, staging, and more, to the travel industry where you can receive a virtual tour of a hotel before you book your vacation, to the beauty industry, enabling you to try out lipstick colors and clothes before you buy. Although the metaverse is still in its infancy, there increasingly will be tools that allow marketers to connect with consumers in these emerging digital spaces.

Brands like TOMS Shoes, TopShop, Oreo, Sephora, and IKEA have already successfully used these technologies for marketing purposes. IKEA uses AR to help customers design their own space, Say Hej to IKEA Place. 

2. Increasing mobile gaming advertising 

Globally, there were an estimated 3.24 billion gamers in 2021 – no surprise there. Furthermore, according to Adjust data insights, gaming accounts for 50% of total industry ad spend. These spaces have been transformed into effective advertising platforms due to the success of the gaming industry as a whole.

But what about mobile gaming as its own entity? There were approximately 477,877 mobile gaming apps available on Google Play in the first quarter of 2021 – an increase of almost 12% from the previous quarter. Moreover, a report from GlobalData found that after reaching $98 billion in 2020, mobile gaming is expected to reach $272 billion by 2030.

As mobile gaming advertising becomes more competitive, your creative campaigns need to reach the right audience, at the right time, and in the right place. By leveraging the power of programmatic marketing, you can scale appropriate ads to the users that you want to reach. A successful campaign will rely on this and can help achieve impressive ROI in 2022.

Example: Mobile advertising in action 

Anzu designed its in-game ads to appear more organic to users. In Trackmania, for example, they appear as billboards around the titular tracks. Anzu partnered with brands like Samsung, Microsoft, and Vodafone on these ads. Example: Vodafone appearing in Anzu video games: 

Trackmania Multiplayer Session World Premiere @Gamevention #DIGI1 2020

vodafone, anzu, gaming, advertisement,  billboard,

3. Alternative targeting solutions  

After Google postponed the phase-out of third-party cookies to 2023, advertisers, adtech companies, and publishers are expected to implement new ways of tracking consumers and targeting ads in the next 12 months. However, even if Google sticks to its current plan, the future of cookieless browsing is likely to emerge slowly and incrementally.

As third-party cookies will no longer be supported in 2023, marketers will be testing alternative targeting solutions, such as people-based targeting, throughout 2022. Prior to cookies being banned, companies that can leverage and expand upon your first-party information should be vetted

Let’s have a look at Contextual targeting for example. Internet marketing started basically with contextual targeting until third party data was the shiny new revenue toy. Now, with the phasing out of the cookie, contextual targeting is likely to rise again and be the popular strategy for publishers, advertisers, and consumers. This is a great opportunity for you as a publisher to implement and integrate contextual advertising into your marketing strategy.

At the moment, the advertising industry is at a turning point, where organizations must take advantage of the opportunity to be more transparent with their audiences. We must ensure that new identity solutions put consumers in the driver’s seat so they can decide when, where, and how their data is used. 

Example: Contextual targeting used 

Kitchn is already doing it. This online daily food magazine started implementing contextual targeting. I saw an ad for a pizza cutter while reading, “How To Make Awesome Pizza at Home.” This is an excellent example of contextual advertising in action:

4. Video marketing 

The data backs up my claims, even though they sound exaggerated. Search engine giant Google has announced that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States. Facebook reports that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%. 

In other words, if you don’t incorporate video into your marketing strategy, you’re missing out on a huge opportunity to connect with your audience and build trust. Video is vital for creating customer relationships since it puts a human face on the brand, which builds trust and loyalty.

It appears that short-form content is on the rise and won’t slow down anytime soon. Instagram Reels, TikTok, and YouTube Shorts are among the most popular channels for video content today. With their ability to capture attention and lead to stronger engagement than other content, you can use video marketing to take center stage in your marketing strategy for  2022. 

Example: Make TikToks not ads 

#TikTokmademebuyit is influencer marketing at its best!  In August of 2021, TikTok’s #TikTokMadeMeBuyIt hashtag, used by influencers to show off Amazon purchases they found on TikTok, had more than 4.1 billion views—check out this video (don’t mind the spelling mistake in the title though 😉…). 

@heartdefensor

amazon keeps taking my money 🥲 levitating bulb lamp with wireless charger link in bio #amazonfinds #amazonmusthaves #tiktokmademebuyit

♬ Spongebob Tomfoolery – Dante9k Remix – David Snell

Amazon even started a page called “TikTok Amazon Finds”

5. Programmatic audio is about to get big

As a brand’s primary outlet after being dominated by visual media for the past decade, audio advertising has emerged as a significant medium. Through its capability to reach highly targetable and mobile audiences in brand-safe environments without the presence of screens, it enables marketers to evolve their omnichannel strategies naturally.

eMarketer predicts that listeners will spend an average of 97 minutes with digital audio per day -nearly a half-hour more than the average user will spend on social media (70 minutes). As opposed to their visual equivalents, audio ads are delivered one by one to consumers while they are not typically connected to a screen, such as when listening to a podcast or a playlist during a workout. Audio ads provide premium environments and are an effective way to fill otherwise unfilled gaps in the user’s buying journey.

Example: Audio ads in Newsweek

According to the 2021 State of audio AI consumption report, the average LTR (= listen-through rate) in programmatic advertising, was a whopping 96% or 105.8 million ads listened to. Programmatic audio offers remarkable granular targeting capabilities. Media buyers can tap into a range of advanced audience segmentation parameters, including location, point of interest, device, weather, user, agent, format, genre, dayparting, mood, and more. Through this channel, the ability to engage a user in the right place, at the right time, and within the right context becomes just that bit more accessible.

Conclusion 

These are some of the trends that I’m following this year. I think the advertisement industry is going through major changes while the primary focus is on the metaverse. It’s the beginning of a new marketing strategy that we will need to get familiar with and used to.

About the author Nadia Ozeri is the Director of Buy Side at Total Media Solutions. She is an expert in connecting advertisers to ad technologies. You can find Nadia on LinkedIn or reach out to her via email if you’ like to pick your brain about ads.

How publishers can take advantage of first-party data

Ben Erdos, February 10, 2022

This article was originally published on New Digital Age on January 12, 2022.

Written by Ben Erdos, Chief Services Officer at Total Media Solutions.

Ben Erdos, New Digital Age, Chief Services Officer

The past year has been eventful in digital media; particularly around privacy as regulation tightens and Google reiterates its intention to phase out third-party cookies. 

The good news is that publishers can position themselves in a way to make the most of these changes. With no single scalable identity solution yet available, first-party data has come to the fore. But, what makes it so valuable? 

Getting closer to audiences 

Publishers are increasingly seeing opportunities from deeper, more holistic relationships with their audiences. A greater understanding of what current users respond well to can help  publishers adapt experiences accordingly and even reinvent themselves in line with those preferences. Not only that, but more detailed information can highlight demographic gaps, provide more insights for user acquisition strategies, and help publishers expand their offerings in a way that caters to untapped audiences.

Critically, first-party data will also act as a life-line for publishers who need to maintain their advertising revenues going forward. In a world where third-party data is unavailable to marketers looking to reach their audiences, they are increasingly reliant on data publishers themselves can provide to compare with target profiles. 

However, success in this depends on publishers creating the conditions for a reciprocal situation where their audiences are comfortable trading data for better experiences. Not only that, consumers need to clearly understand what information they will be sharing and what they get in return. 

How to make it meaningful

With the introduction of GDPR in the EU in 2018, the publishing industry had to adjust to creating frameworks to gain not just consent from its users, but meaningful consent – that is, consent in which a user actively opts into the collection of their data.

As we move to the post-cookie world, meaningful consent will only become more important. By collecting data in a way that is clearly defined, publishers not only stay on the right side of regulations but also gain user trust. Audiences don’t want to feel pressured into giving their data and want to know how exactly their data is used – a clear on-page design can assist this.

Take, for example, the current cookie consent forms that are required on every site currently operating in regions that adhere to GDPR. Though the temptation may be to add logos, push users towards certain choices and obscure the finer print, having a clear, simple form ensures meaningful consent and establishes trust. As a result of these efforts, users will feel secure to share more data with publishers and a more mutually beneficial relationship can exist.

Third-party data is on its way out and has already been phased out in many cases, which means publishers should start reaping the rewards from first-party data strategy now. It will mean they are in a strong position to secure advertising revenues when the transition away from third-party cookies takes place fully. And a renewed prioritisation of meaningful consent for data exchange can redefine the relationship with audiences in a way that opens up greater opportunities for both parties. 


Curious to learn more and see what strategy suits your site best? Reach out to us here:

Contextual targeting’s return could put publishers in the driver’s seat

Ryan Rakover, January 5, 2022

Key takeaways:

  • The deprecation of third-party cookies and more privacy-focused regulations are the catalysts for changing advertising on the open web.
  • Contextual targeting is likely to become the newest strategy, offering significant benefits for publishers, advertisers, and consumers.
  • Publishers should take the lead and encourage advertisers to adopt contextual targeting.   
contextual targeting, people, advertisement, marketing

Publishers are busy testing solutions for the day that will come when third party cookies will be deprecated. With Google’s  adjustment of the timeline giving publishers until 2023, time has moved over onto the publishers side for the advantage. Publishers can use this time to test new ways that are measurable, scaleable and privacy centric. Before personalized ad targeting and retargeting and programmatic marketplaces, publishers and advertisers used a different word to find a common ground: Context. Now context can be misleading and we can all remember the feeling of holding a flashlight in a dark room before the light comes on.   

In its most basic form, contextual targeting matches the content of a web page or article with that of an advertisement. In its younger non-digital days, contextual targeting existed and proved valuable. Advertisers would buy ad space in a specific section of a newspaper based on the context of that section. There was no need for a local car dealer to place an ad in the international news section when they could reach the right audience in the local or neighborhood section.

Contextual targeting allowed for both the advertiser and the publisher to ensure the best they could that a user would be seeing complementary messages rather than shocking or off brand ones. However, at that time, publisher awareness into the user’s context was missing. Now, with first party data sets, a reimagined user journey can be seen without infringing on the privacy of a user.  

Why is contextual targeting returning?

With the deprecation of the third party cookies and the advances in machine learning and AI contextual targeting is set to rise again. As a publisher, you are the architect of your site and the curation process has only been getting harder. In order to enrich your user’s journey, exploring the option of adding additional elements (video, audio, content recommendation) is essential but all have their impact. Balancing the use of these elements is important to maximize your unique moment with the user.

Understanding your users’ journey will allow you to have access to a wealth of first-party data, and you are able to see when content has successfully found true engagement. You can create more content in the right direction to meet the audience’s true interests rather than perceived interests. Through publishers harnessing the power of first party data, contextual targeting can go one big step forward with additional data points rounding out a user profile that teaches both the publisher and advertiser more about what the user wants to see and will expect to see from their experience. 

Although media spend on walled gardens still outpaces that of the open web, consumer attitudes and behaviors are changing, making it an ideal time for publishers to reclaim lost ad dollars. A recent report found that 26% of consumers plan to decrease their time on social media, and 30% report they zone out while scrolling on these platforms. On the flip side, 56% state they are curious and ready to learn when browsing the open web, and 77% trust articles on the open web – trust that filters to the advertisers.

In what the IAB considers a halo effect, it found that when consumers see a brand ad on their favorite news outlets, 45% are more likely to visit the brand and 43% consider buying from the brand. At a time when consumer trust is at an all-time low, publishers on the open web may be the only ones who can help advertisers rebuild what was lost.

How can publishers leverage the rise of contextual targeting?

As publishers navigate these waters it is an opportunity to build better sites. With today’s knowledge of first party data, along with the tools to learn from your audience, context can be redefined. The amount of insights a publisher can deliver to an advertiser in a safe, privacy-centric manner is opening up. However, user trust needs to be nurtured and renewed. 

As publishers grow their understanding and help shape the new safer user experience we will see how context impacts the next wave of identity solutions. Solutions presenting users in cohorts or bundles will have to be mapped back to the user for the publisher to be able to measure performance and scale.

Publishers, it’s time to push these messages forward. In doing so, you will create better monetization opportunities for yourselves and establish better opportunities for brands your users love and support.

About the author: Ryan Rakover is the head of our Trust and Safety efforts at Total Media Solutions. One of the things Ryan enjoys the most in his role as a publisher’s strategic partner is the challenge of bringing policy from a place of rules and standards to delivering solutions to clients to improve their client’s bottom line. Find Ryan on LinkedIn or reach him by email.


References

The new rise of contextual advertising, Forbes.com

The crawl, walk, run guide to contextual targeting, AdExchanger.com

What’s old is new again: The return of contextual targeting, ExchangeWire.com

When was the last time you questioned your creative engagement?

Gadi Elias, November 4, 2021

The media buyer is always curious about the effectiveness of their targeting?

What was the best performing keyword? Category? Audience?

So… what about the creative message? Call to action? Layout creative hierarchy?

Don't complicate stuff, keep things simple, in life and in your campaigns

AdSense Changes for 2021: AdSense to Shift to a First-price Auction Model

Bar Lazarovitch-Palfi, October 25, 2021

Takeaways

  • AdSense update of first-price auctions will affect AdSense for content, AdSense for video, and AdSense for games. 
  • AdSense for search and AdSense for shopping won’t change for now.
  • All of Google’s publisher stack will be on a first-price auction model.
  • Advertisers will need to shift their bidding strategy and possibly reassess budgets. 
  • Publishers’ value continues to be protecting and ensuring high-quality content, a valuable and engaged audience, and the right ad experience.

Buyer personas – Everything you need to know

Nadia Ozeri, September 22, 2021

Publisher’s guide: The magic ingredient: Content that adds value

Ryan Rakover, August 17, 2021

Key takeaways

  • Original engaging content should be a top priority. Providing value-added content and information is the number one way to organically increase your traffic, build your brand reputation and solidify trust levels in the face of the fake news era.
  • The user-first experience is second only to content and should take precedent over monetization. If you offer a poor user experience, not only will you be penalized by Google’s newest algorithm update but you’ll also lose the ability to attract and retain readers.
  • Monetize properly and appropriately. Once you are producing the right content and have optimized the user experience, then focus on monetization efforts and ensure you are using the best placements, formats, ad stacks, and partners.

Follow this publisher’s guide to ensure that all of the content you produce and the user experience you offer creates value and trust with your audience.

publisher's guide, Content That Adds Value

Whether you’re launching a new website or looking for ways to optimize an existing one, think of yourself as a chef because that analogy will serve you well. Your website is the plate, and each piece of content is an item of food placed on the plate.

Chefs understand that experience is everything for a customer, and judgments begin as soon as someone steps into a restaurant. People eat with their eyes first, so plates need to look appealing. Then, as diners take bite after bite, all the ingredients need to meld together and dance on the palette. A website is the same. Visitors start to assess the site as soon as they land on the page, taking in visual information and content.

While many publishers start out like chefs, crafting their content with great care, they often get bogged down and derailed by monetization opportunities, ad stacks that don’t perform, outdated roadmaps, and more. Don’t get us wrong – you’re running a business, and that business needs to make money. But without high-performing content that attracts loyal readers, all of those efforts are about as valuable as an overcooked piece of Kobe beef. It’s time to rethink the fundamental pillars of content so you can whip up articles that readers want to consume.

In this post, we’ll explore all of the elements that you need to mix together to produce irresistible content that builds trust with your audience and establishes you as a reliable, go-to source in an era of fake news and misinformation.

Publisher’s guide: The perfect content recipe

You have one chance to make a first impression, so executing on both design and user experience is paramount. That means you need to pay special attention to the look and feel of your content and the user journey.

Users will either arrive at your site directly because they’re familiar with your brand or because they were sent there from a search result or ad. The first audience already trusts you but expects you to consistently deliver a great experience. The second group is more fragile and needs to determine how trustworthy you are. What makes both of these groups stick around? The same things.

Adding value to content, publisher's guide, online publication
Look and feel of your content and the user journey
Image courtesy: VISUAL CAPITALIST

The appetizers: URLs, dates, and authors

Choosing the right URL is critical. While a ‘.com’ is still king, you may not find one that matches your publication name. In that case, look for other top-level domains (such as ‘.co’ or ‘.biz’), industry-specific options (‘.realestate’ or ‘.travel’), or geolocation (‘.uk’ or ‘.eu’). You can also look at some less common endings that can be built into your brand name, as Visual.ly did.

Like food, fresh or recent dates on blog posts is always preferable. A Shout Me Loud case study showed that blog posts with dates enhanced the user experience but older dates negatively impacted keyword ranking and traffic when displayed in Google’s SERP. Satisfy user needs and improve search results by showing dates on posts but hiding them from search engines. If you produce evergreen content, make sure to continually refresh pages with new content and add a ‘last updated’ date.

Authenticity and authority are important indicators for your readers and Google’s algorithm to determine your content’s value. Including the author’s name at the beginning of an article helps establish credibility immediately. Chefs use this technique to attract visitors to new restaurants all the time – a reservation at Bobby Flay Steak, anyone?

The main course: Headers, content, and sources

People have short attention spans, so content needs to be easy to scan for those looking for a quick info fix and well organized for those who want to savor the article. Make sure you use a clean, easy-to-read font and have accessibility options. Use headers to divide content sections and keep paragraphs short.

The content should be well written, error-free, and laid out in an attractive design; otherwise, you’ll reduce your respectability. If ad content disrupts the user experience, it’ll be another strike against you. Above all, make sure the ‘meat’ of your content matches the title. Nothing makes a user bounce or become more frustrated than a user feeling like they’ve landed on clickbait that didn’t deliver the information promised.

Articles should include clear and accessible links to reputable sources, especially when quoting statistics or referencing research. High authority links improve SEO, show readers you’re well-versed and aligned with industry leaders, and give them the option to explore topics in more depth, which they will appreciate. If you have related content pieces already published on your site, include links to those pieces as well.

The dessert: Author bios, related content

Naming the author at the beginning of the post is a must, but you should also include a more in-depth author bio box after the article. This allows the author to demonstrate their expertise and background, providing your audience with additional insights into who’s sharing information, further boosting trust.

If a user reaches the end of an article, you’ve already captured their attention, and it’s the perfect time to suggest related content. Recommend other stories they might be interested in to increase their engagement or mix it up with ad content from other sites to increase your monetization efforts.

layout, improve content, CMS, Author Bios, Related Content, publisher's guide
Image courtesy: Blogher

The doggie bag for online publishers: A final thought

In a world where everyone approaches the ‘new’ with a high level of skepticism, you need to win over first-time users and turn them into brand loyalists. Do that by giving them amazing content and an excellent user experience.

Routinely revisit your site with fresh eyes and take an objective look at how your site feels to a new user. Consider how easily a visitor could navigate the site. Think about whether the content is relevant to your audience and provides the answers they are seeking.

If all of those elements are on track, then you’ve prioritized your readers, and it’s time to dig into your monetization efforts. Evaluate your ad placements and see if they are disruptive or cause content to shift, disturbing visitors. Finally, think about whether you could be using different ad formats or monetization partners and platforms to maximize your revenue. Follow all these steps, and you’ll set yourself up for a five-star review.

Ryan Rakover is the head of our Trust and Safety efforts at Total Media Solutions. One of the things Ryan enjoys the most in his role as a publisher’s strategic partner is the challenge of bringing policy from a place of rules and standards to delivering solutions to clients to improve their client’s bottom line. Find Ryan on LinkedIn or reach him by email.

Google AdManager Update: Privacy and Messaging

Ryan Rakover, August 9, 2021

5 Reasons to Use CPM Buying

Nadia Ozeri, July 28, 2021