Display & Video 360 – Storytelling – New Feature

Brian Blondy, January 13, 2019

 

We are pleased to inform you that a new feature has been launched on the Display and Video 360 platform – Storytelling.

This feature will assist you to share your required content through a meaningful story.

Storytelling is when you show a sequence of creative messages to one person, one at a time. This could be a sequence of videos, display creatives, or a mix of both. A typical sequence starts with a video to drive awareness of your brand.

Next, you may want to show a display banner to encourage online or offline purchases, and so on. While storytelling often walks a consumer through the path to purchase, you can also use storytelling to engage consumers in an exciting brand campaign.

To tell a story using Display & Video 360, create a story insertion order (IO). Each step of a story is an individual line item that’s automatically assigned to that IO. The creatives assigned to each step are the creative messages that will be shown to your consumer. These line items and the story IO can only be created and edited as a group.

Each person that views a story will view one step per impression. These impressions may be during the same web browsing session (in different ad impressions) or across multiple browsing sessions. You might think about a story like a marketing funnel. The reach of the line items in the story IO are dependent on how many users have been shown an impression from the line items above it.

Click here to read more about all of the necessary steps, best practices and essential tips for creating a new story on Display & Video 360.

We will be happy to help you if you have any questions.

Total Media team!

 

 

Brian Blondy is the Marketing Manager at Total Media.  

You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

HTML5 Campaigns Now Enabled in Google Ads

Brian Blondy, October 2, 2018

If you were wondering whether it would ever be possible to run HTML5 campaigns in Google Ads, we have some good news for you.

Since August 27, 2018, Google has begun automatically approving advertisers for HTML5 ads once they spent more than USD 1,000 on Google Ads, and their account is more than 90 days old.

You can apply for HTML5 access here – https://support.google.com/google-ads/contact/html_5_access?hl=en

Currently, there are no limitations for running HTML5 campaigns in Display and Video 360.

HTML5 is the latest standard of HTML and the first update of the standard since 1997 (HTML4). It features new elements, attributes, and behavior which create clear advantages for advertisers seeking new, streamlined solutions for delivering video content within an advertisement. In contrast to previous versions of HTML, HTML5 supercharges websites, applications and video to be more powerful, cost-effective and faster loading on the internet.

If you need any assistance beginning HTML5 on Google Ads, you are welcome to reach out to us and we will assist you in any manner that we can.

 

Brian Blondy is the Marketing Manager at Total Media.  You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn

The Top 5 Reasons to Deploy the Facebook Pixel on your Website

admin, July 30, 2018

Introduction

When someone from Facebook campaign visits your website and takes action (for example, watching a video or filling out a form), the Facebook pixel reports this action. The pixel will also give you the opportunity to reach this customer again and get more conversions.

So, if you’re planning to spend any money on Facebook campaigns, installing the Facebook pixel is a must if you want to track your conversions accurately and optimize the results of your campaigns.

 

What Is Facebook Pixel and How Will it Help You?

According to Facebook, “The Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising. You can use the Facebook pixel to understand the actions people are taking on your website and reach audiences you care about.”

The Facebook pixel will help you in three main areas:

  • Conversion tracking: Facebook pixel allows you to track conversions on your site as a result of clicks from Facebook ads
  • Optimization: After installation, you can set up automatic bidding to target people who are more likely to convert.
  • Remarketing: Based on the information you collect from the pixel, you can create audiences that are likely to buy your products or services.

The Facebook pixel can also track events taken on your site. To implement event tracking, you need to generate extra pixel code within Ads Manager. You can choose from a list of standard events Facebook provides for you, or create your own custom events that are based off URLs.

 

Why Should You Use Facebook Pixel?

To collect useful information regarding actions and conversions that result from Facebook traffic, you need to deploy the Facebook pixel.  The followings are the top 6 reasons why you should use the Facebook pixel:

  1. The ability to do retargeting for people who already visited your site. Retargeting will help to increase conversions from Facebook campaigns.
  2. Track conversions from Facebook ads to help optimize the FB ads for higher conversions.
  3. Build custom audiences based on what pages were visited on your website and then create unique campaigns for these audiences. Custom audiences will assist you to create additional opportunities to increase revenue.
  4. Build lookalike audiences that Facebook generates of people that you already created based on factors that expand beyond age and interests. Similar to point 3, will help to create additional revenues.
  5. We highly recommend installing your Facebook pixel inside of Google Tag Manager, as it will free up some development resources.  For additional information about the benefits of Google Tag Manager click here.

 

Conclusion

Facebook paid campaigns could get a significant boost by deploying the Facebook pixel on your website.  Higher conversions by tracking and optimizing Facebook ads clicks, building audiences based on their preferences and beyond and the ease of deploying the pixel with the help of Google Tag Manager make it a lot easier decision of whether to install the Facebook pixel.

If you could benefit from professional buy-side or sell-side consulting or assistance with your Google Analytics account, or if you would like to learn more and how to create some shortcuts and using Google Tag Manager (GTM) to tackle all of the various scenarios we have outlined, feel free to contact us below.

 

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Yoram Meromy is the Analytics Specialist at Total Media Solutions.  You can contact Yoram by email at yoram(at)totalmediasolutions.com