A recently published report by the iab states that a global increase in digital video consumption has motivated increased investment in video marketing across platforms.
The new report titled “Digital Content New Fronts: 2019 Video Ad Spend Report” writes that brands are expected to increase video spending by more than 25 percent in 2019 compared to 2018 (14.2m).
The report stated exciting findings of the growth of video in 2019 and onwards:
• 60% of ad buyers plan to increase their TV spend in the next calendar year.
• Buyers are increasingly using a significant portion, often 50% or more, of their ad budget to buy video.
• New and innovative digital video ad formats are emerging in the industry and are expected to be significantly adopted by premium advertisers.
Read more from the IAB Research report here
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