Advertisers to Spend $18 Million on Video in 2019

Brian Blondy, May 6, 2019

A recently published report by the iab states that a global increase in digital video consumption has motivated increased investment in video marketing across platforms.

The new report titled “Digital Content New Fronts: 2019 Video Ad Spend Report” writes that brands are expected to increase video spending by more than 25 percent in 2019 compared to 2018 (14.2m).

The report stated exciting findings of the growth of video in 2019 and onwards:

• 60% of ad buyers plan to increase their TV spend in the next calendar year.
• Buyers are increasingly using a significant portion, often 50% or more, of their ad budget to buy video.
• New and innovative digital video ad formats are emerging in the industry and are expected to be significantly adopted by premium advertisers.

Read more from the IAB Research report here

Did You Know that You Can Earn Premium Monetization from Every Impression You Serve?

Build Your Ad Stack – The video platform will provide your website with a new, highly profitable revenue stream that works seamlessly alongside your current ad units.

Plug and Play Solution – Enjoy video monetization without having to face the complexities or demands of producing original video content for your website.

Expert Management – Total Media’s in-house team of programmatic professionals will expertly manage and maximize your fill-rates and floor prices.

Click here for more about our video monetization solutions for publishers.