We won’t state the obvious, but things are s**t at the moment. In an already confusing industry and ecosystem, things just got a lot more uncertain.
Publishers now face new challenges and obstacles for achieving growth and increasing revenue in an unstable environment without a playbook of clear solutions to apply.
The purpose of our webinar is to have a discussion around the emergence of Supply Path Optimization (SPO). As programmatic advertising continues to grow in the coming years, SPO may prove to be the catalyst for increased transparency, more focused buying and potentially a more focused relationship between publishers and advertising in programmatic transactions.
Since SPO is relevant and timely for both publishers and advertisers, our panel for the event consists of leading thinkers from both the sell-side and buy-side to offer an expansive discussion from many angles.
We believe that this will be an excellent opportunity to gain insights and best practices about SPO which which you can potentially apply directly to your business.