More than two thirds of the world’s programmatic display advertising is predicted to be sold programmatically by 2019, according to Zenith’s recently published report titled, “Programmatic Marketing Forecasts.”
The report predicts that the industry will to continue to climb in value, sharply rising from $57.5b to $85b, amounting to a 38% growth spike in 2019.
Programmatic advertising is most widely used in three of the world’s largest English speaking markets; the United States, Canada and the United Kingdom. Zenith estimates that in the three aforementioned countries, programmatic display advertising dominates – accounting for 81%, 78% and 77% of all of the advertising purchased.
Read the report here