Users and audiences in today’s digital world tend to shift between platforms, screens, and channels, and browse through web, mobile, and video formats.

It is challenging for advertisers to find the right audiences. Cross-channel advertisement and media buying strategies are necessary, in particular programmatic media buying, through ad exchanges on Real Time bidding platforms.

Total Media provides full-service, programmatic media buying managed services. Our expertise will enable your company to identify the most relevant media available in order to reach the best results.

Our campaign managers are your consultants and service providers. They help you target your campaigns to the right audiences by applying multiple strategies including audience targeting, retargeting, niche targeting and more. Our in-house RTB team executes complex trading strategies for you, and guides you through the complexities of programmatic buying.

Have a question? Contact us today!

Benefits of DoubleClick Digital Marketing (DDM)

Total Media believes in giving advertisers the best tools and expertise to empower them to market more effectively, and with higher ROI.  DDM provides advertisers with a unified platform for all their marketing operations, enabling them to scale their marketing operation while keeping all the data on a single platform to later analyze and adjust.

DDM is unique because no other platforms can provide this level of integration for direct and programmatic media buying and search campaigns.

Advertisers have access to:

• DoubleClick Bid Manager (DBM) – The finest DSP in the market which provides access to all leading exchanges and keeps adding more unique integration such as TrueView and available 3rd party integration which allows the advertiser to stay on top of market trends.
• DoubleClick Campaign Manager (DCM) – The center of management for the advertiser operation, enables to advertiser to manage Pixels, Audience Lists and creative all synchronized across all marketing channels while syncing Search, Programmatic Buying and Direct Media Buying under the same reporting system.
• DoubleClick Search (DS) – Create, manage, and track search keyword campaigns across multiple search engines and media channels within a single platform.
• Backed with Google targeting criteria, such as Affinity/in-Market, KCT, similar audience, viewability and many other features together with the inventory research reports and verification, the Advertiser can feel safe to explore additional capabilities.
• Additional features available: Data pool, 3rd party Data and multiple other 3rd party integration option to reach potential prospects.