Display & Video 360 (formerly known as DoubleClick Bid Manager) is Google’s demand-side platform (DSP) that offers agencies, trading desks, and advertisers access to the world’s most exclusive collection of display, video, native and mobile inventory available in real-time. Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creatives, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
- Built for team collaboration
- Advanced audience targeting
- Automated bidding and optimization
- Budget controls and campaign transparency