Display & Video 360
Display & Video 360 (formerly known as DoubleClick Bid Manager) is Google’s demand-side platform (DSP) that offers agencies, trading desks, and advertisers access to the world’s most exclusive collection of display, video, native and mobile inventory available in real-time. Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creatives, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
- Built for team collaboration
- Advanced audience targeting
- Automated bidding and optimization
- Budget controls and campaign transparency
Display & Video 360 ensures media buyers the best opportunity to reach the highest level of bidding, targeting and optimization available for launching programmatic ad campaigns.
Display & Video 360 is the next building block after Google Ads for digital marketers aiming to perhaps take on online video advertising and higher budgets for display advertising on premium websites.
Sign up today to gain access to the world’s most exclusive collection of display, video, native and mobile inventory available