Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
The complete set of products in Google Marketing Platform work together to help you plan, buy, measure, and optimize digital media and customer experiences in one place.
Display & Video 360 brings together features from DoubleClick Bid Manager (DBM).
Display & Video 360 allows you to execute ad campaigns end-to-end in one place, creating efficiency in how you work and helping your teams do more together.
The Google Analytics 360 Suite gathers data from across the many touchpoints of today’s complex customer journey.
Deep insights to help your enterprise measure and improve the impact of your marketing.