Google Marketing Platform

A unified advertising and analytics platform to help you plan, buy, measure, and optimize digital media and customer experiences in one place.

Google Marketing Platform

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations to help you plan, buy, measure, and optimize digital media and customer experiences in one place.

 

 

Display & Video 360

Display & Video 360 (formerly known as DoubleClick Bid Manager) is Google’s demand-side platform (DSP) that offers agencies, trading desks, and advertisers access to the world’s most exclusive collection of display, video, native and mobile inventory available in real-time.  Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creatives, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.

 

  • Built for team collaboration
  • Advanced audience targeting
  • Automated bidding and optimization
  • Budget controls and campaign transparency

 

Display & Video 360 ensures media buyers the best opportunity to reach the highest level of bidding, targeting and optimization available for launching programmatic ad campaigns.  

Display & Video 360 is the next building block after Google Ads for digital marketers aiming to perhaps take on online video advertising and higher budgets for display advertising on premium websites.

Sign up today to gain access to the world’s most exclusive collection of display, video, native and mobile inventory available

 

Search Ads 360

A search management platform enabling agencies and marketers to more effectively manage their search marketing campaigns across multiple engines and media channels.

Search Ads 360 is the world’s most powerful tool for optimizing search campaigns, reducing multiple platform dependencies and increasing your search campaign effectiveness.

  • Automate Campaign Management – Set up, optimize, manage, and edit search campaigns across all of your search engines on one integrated platform.
  • Advanced Optimization Tools – Automate bidding, budget management, structural changes, and event-triggered changes in a single environment.
  • Reporting & Insights – Access to search data and site conversion data in near real time, and report on performance at scale or in granular detail.

Search Ads 360 will allow your agency to expertly manage and analyze all of your campaigns’ ads and keywords across all of your search engines. 

Benefits of Partnering with Total Media

  • We are a certified Google Marketing Partner providing marketers with best-in-class onboarding, training, consulting and support for the Google Marketing Platform.
  • We will provide you with unmatched professional expertise for yielding the right solutions.
  • We possess the latest training and product updates directly from Google for cross-product and platform expertise.
  • Our in-house team of interdisciplinary experts is equipped with specialized experience.
  • We will share with you proven training plans and advanced knowledge for bringing the best results to your company.