Sivan Tafla


Sivan is a seasoned web entrepreneur with over 15 years of management experience in Internet and ad technology ventures. Sivan was a member of the founding team of Intercast Networks, a video technology startup, where she spearheaded the deployment of an advertising platform and oversaw business development. Prior to that, she established Ad4ever – a pioneer in Rich Media where she served as CEO for 5 years till it was sold to aQuantive Inc. in 2004. She previously served as CEO of Adnsee, an interactive ad agency, following her stint as an analyst at Sigma Investments. Sivan is a founding member of MTBSuisse’ a Swiss organization specializing in ecological tourism in the Swiss Alps. She is also a passionate runner.

Amitai Tafla

Founder & COO

Amitai founded Total Media in 2005 and served as CEO for 6 years. Today he fills the position of President. Prior to that, Amitai was one of the founders, and for four years VP of product management and ad operations at Ad4ever, an innovator in the online ad serving market, which invented and developed the TopLayer™, a leading technology for Rich Media. Ad4ever was acquired by aQuantive in 2004. Amitai has vast experience in ad operations and ad serving technologies. Prior to joining the founding team of Ad4ever, Amitai held some senior financial roles at an investment banking firm, Bezeq (the Israeli telecommunications corporation) and a leading e-commerce company. Amitai holds an MBA from Manchester University, and in his free time he is a mountain biking enthusiast.

Ben Erdos

Chief of Services

Ben is an expert in ad operations, support and training on the sell side. He brings a broad range of skills in online media and advertising technologies. Ben helps our publishers develop and effectively execute their digital marketing strategies and in the process, reach maximum Return On Investment. Ben specializes in digital ad serving and RTB systems and has in-depth experience in Google DoubleClick for Publishers (DFP), Appnexus, Atlas (Facebook), Helios IQ and more. Prior to joining Total Media Group, Ben filled the position of Enterprise Account Manager at Microsoft’s advertising solutions and held a similar position at Atlas Solutions. Ben holds a Business Studies and Marketing Management degree from the University of Salford, UK.

Aviad Rave

Chief of Programmatic

Aviad has eight years of experience in the online media industry, establishing, operating and maximizing revenue centers, sales management, product development, business operations, formulating and executing corporate strategy. As the VP of Business Development and Programmatic  at Total Media, Aviad brings strategies, dedication and leadership to yield positive growth and success at the company.

Prior to joining Total Media in 2015, Aviad privately consulted tech companies, in addition to a role as CEO at Green Media Digital from 2012-2014, and previously working at ynet, an online news and content website, which ranks as one of world’s most visited websites, as the Head of Performance Based Marketing from 2009-2011. He holds a BA in Marketing and Management from The Open University.

Tal Perry

Chief of Revenue

Tal is an experienced sales and business development executive with over a decade of experience in digital advertising.  Prior to joining Total Media, Tal was the Head of Publisher Sales at Perion Network, a publicly traded ad-tech company, focusing on monetization solutions for mobile developers and content publishers.  Before that Tal spent a year at performance advertising network MassiveImpact as its Chief Business Officer where he led the global recruiting of new publishers and advertising sales. Between 2012-2014, Tal was the VP of Business Development and co-founder at appnext where he helped establish and head one of the industry’s leading mobile advertising networks. Tal also spend 5 years on the publisher side of the business in charge of monetization and user acquisition for an online fantasy betting website and an encyclopedia-like multi-lingual website.

Prior to entering the digital industry, Tal worked as an entertainment lawyer in New York City representing musicians, producers, and media companies.  He holds a law degree from Seton Hall University and a BA in Economics from Rutgers University.

Avidan Perry

Legal Counsel

Avidan serves as Total Media’s Legal Counsel and Operations Manager since 2011. He previously served in various management roles at Sigma Investments (Startify, 1992) and its subsidiary companies. Avidan has worked in a range of industries including Internet advertising as a co-founder of Ad4ever, web designer as a founder of ADnSee and in the clean-tech industry as a Project Manager at BPT (Bio Pure Technologies). Avidan has been licensed as a lawyer since 2006.

Moshe Nachum


Moshe is the senior finance manager for Total Media Group and has been overseeing the company’s finance affairs since the company’s inception in 2005. In parallel Moshe continues to serve as a CFO of Startify (1992), previously Sigma Investments, and is also a board member for Total Media Group. Prior to that Moshe headed a mortgage department in Leumi Mortgage Bank and worked in a government ministry.