APRIL 2017

Lead Acquisition Manager

Responsibilities:

  • Manage and lead all PPC activities: Develop and maintain annual program under defined targets and budget.
  • Define PPC strategy, including mobile and tablet campaigns
  • Implement A/B and multivariate testing to continuously improve ROI and performance
  • Use key programs such as Google Adwords, Google Analytics, Yandex and Bing to analyze and report on all PPC campaigns
  • Optimize all PPC activity, including bid management, copywriting and competitor benchmarking
  • Landing page testing and optimization
  • Keep up to date with the latest developments and trends across PPC and Paid Media
  • Edit and review all ad campaign copy and text to ensure it
  • Manage internally all lead generation campaigns and efforts online
  • Design, write, and maintain all Marcom materials including presentations, content and branding
  • Initiate and Execute special promotions and creative marketing initiatives
  • Elaborate sales funnel from prospect to acquisition
  • Formulate monthly/quarterly/yearly marketing plans per target market

 

Desired Key Skills/Experience:

  • At least 3-5 years of experience in managing PPC campaigns and developing PPC strategies in B2B enterprise markets or B2B startups
  • Experience in managing international PPC campaigns in various regions, especially in Europe, US, LatAm and Russia
  • Large scale budget management experience
  • Strong analytical and reporting skills
  • A good working knowledge of key programs including Google Adwords, Google Analytics, Yandex, Bing, Facebook and Linkedin
  • Experience of managing multiple PPC campaigns simultaneously
  • A good working knowledge of the complete digital marketing mix, particularly SEO and Social Media
  • Strong communication and copywriting skills
  • Good working knowledge of Office programs, particularly Excel and PowerPoint
  • Google Adwords Certification
  • Creative, ability to lead, take initiative, learn independently and negotiate
  • English at a mother tongue level – must
  • An academic degree – must
  • Available for a part time position with flexibility to extend to full time within few months

 

If you would like to apply for the position, please contact Nino Shaptoshvili at nino@totalmediasolutions.com

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