Founder & COO
Amitai is the founder and COO of Total Media and serves on its board of directors.
Amitai founded Total Media in 2005, and served as its CEO until 2011. Under Amitai’s leadership and vision as CEO, Total Media grew to become Israel’s most successful vendor for ad serving solutions for publishers and advertisers. Based on a steady, wide-angle and long term approach to doing business, Amitai’s deep understanding of the market has built lasting business relationships with multi-national companies by providing state-of-the-art technologies for addressing their digital needs.
Previous to Total Media, Amitai served as VP of Ad Operations in Ad4Ever, a pioneering rich media ad technology company which developed the first rich media platform for advertisers and agencies.
Prior to joining the founding team of Ad4Ever, Amitai served as a finance analyst at Sigma PCM, a portfolio management firm. Amitai also served as a business analyst a Bezeq, Israel biggest communication company, and specialized in M&A analysis of communication and internet ventures. Thereafter, Amitai served as CFO at CommerceNet, a shopping cart solutions provider for e-commerce companies.
Amitai, father of three, holds an MBA in finance and marketing from Manchester University, and in his free time he is an ultra-endurance mountain biking enthusiast.