Founder & COO
Amitai founded Total Media in 2005 and served as CEO for 6 years. Today he fills the position of Chief Operating Officer. Prior to that, Amitai was one of the founders, and for four years VP of product management and ad operations at Ad4ever, an innovator in the online ad serving market, which invented and developed the TopLayer™, a leading technology for Rich Media. Ad4ever was acquired by aQuantive in 2004.
Amitai has vast experience in ad operations and ad serving technologies. Prior to joining the founding team of Ad4ever, Amitai held some senior financial roles at an investment banking firm, Bezeq (the Israeli telecommunications corporation) and a leading e-commerce company. Amitai holds an MBA from Manchester University, and in his free time he is a mountain biking enthusiast.