DoubleClick for Publisher (DFP) Premium

DoubleClick for Publishers (DFP) is the world’s most advanced ad serving software for premium publishers. As a premium Google product, DFP Premium provides ad serving and management for publishers with large volume-based websites and complex sales and traffic operations which require an advanced feature set.

Key Strengths

  • Reliability
  • Scalability
  • Powerful Technology
  • Optimization
  • Easy setup
  • Baked in integration with DMPs (Additional paid module)
  • Audience Segmentation, unique visitor and conversion tracking (Additional paid module)
  • Allows for five levels of ad unit hierarchy
  • Add-ons available, which includes, e.g., Audience, Advanced Video, and Activity Groups (for conversion tracking)
  • Flexible and in-depth reporting (Forecasting, Zone Reporting)
  • Ability to target based on geo-targeting, technical targeting (device, browser, OS) and custom-targeting (demographics)
  • Ability to do conversion tracking (Additional paid module)

Yes, I want to begin using DFP Premium!

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